Maxis

Introduction part

Summary
Our introduction of Maixs, include some basic information of Maxis. For instance, the nature of business, major shareholders, performance over time, financial highlight over long period, recent corporate issue, position in the industry, size of company, logo and slogan of company, board of directors, location, social responsibilities, mission and vision, competitor analysis, achievement of business and so on.  
  1. Background of Maxis
1.1 Performance over time
Maxis Berhad is a Malaysian public listed company and running the cellular operator business and some other business, it’s headquartered at Kuala Lumpur of Malaysia. The company was started in the year 1993, after the almost 20 years, Maxis became the biggest company in this country. The users of Maxis spread in everywhere of Malaysia and it uses the dialing prefix identifier of "012”, "017" and “0142”. The company‘s mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005, the 2100 MHz UMTS band. The company has total subscribers at 63.71 million as of December 2010 and the company primarily operates across Asia-pacific. Besides, recently, there are several high profile celebrities who have signed on as spokespersons for Maxis, including big names such as Siti Nurhaliza, all the Akademi Fantasia's stars, along with many other local celebrities.
      1.2 The nature of business
Firstly, now Maxis is providing many types of mobile communication products and services. They offer prepaid variety of call plans, monthly subscriptions plans,   the  International Roaming, MMS, WAP  (over both GSM and GPRS), residential fixed Line services, broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers.
Secondly, for business customers, Maxis offer VSAT services (satellite based communications) and BlackBerry based mobile services besides regular services. This company is also providing an online Music store for its... [continues]

Read full essay