Phone Marketing and the Ethical Issues
Telemarking has been around since the 1960’s, but became popular in the 1970’s, due to the unexpected results in new sales, voting advertisement, and everyday business transaction service communications. A caucus (n.d.), according to the Columbia Encyclopedia, the definition, the practice of selling goods or services to customers by means of the telephone or surveying consumer preferences in telephone conversation. Technology is on a rapid path of continual growth supporting the ability to rapid speed dialing technology that telemarketers can program you to be called consistently and a regular basis. This has created an issue with personal privacy within a person’s home. With a consumer receiving a phone call, text message, voice mail, or facsimile message, which is consistent with the basis of marketing approaches, an Act instituted in 1991, called the ‘Telephone Consumer Protection Act (TCPA), was implemented to protect the average user. To protect the consumer further, the Telephone Consumer Protection Act (TCPA), was amended in 2003, with the ‘Do Not Call Implementation Act,’ which introduced restrictions, allowing a consumer to join a register, protecting them from receiving calls from a particular marketer . The telemarketer is required to review the registry every thirty days, and adhere to not calling that particular consumer from that day forward. If that telemarketer should call after the thirty days, the business will suffer a heavy fine. Since the implementation of the ‘Do Not Call Implementation Act,’ there are some evidence that calls have declined, ‘from 2006 to 2010, the number of call centers is estimate to decline by 2.8 percent to 55,300 from 2006 to 2010 by 2.8 percent,’ (Srivastava, Fontenot, & Stroup, 2009,) based on the number of call center estimated. In...