Max's Restaurant Research Paper
1. FRANCHISENAME: Aguillon Ventures, Inc.,
2. BRAND AND TRADEMARK: Max’s Restaurant
3. BUSINESS CONCEPT: Max 's Restaurant is a Philippine-based restaurant serving fried chicken and Filipino dishes. What started out as a small café in the Philippines has successfully transitioned into a proud Filipino tradition that is also making waves in the global front as an international brand. Today, “the house that fried chicken built” has expanded to 123 local and 10 international branches. Max’s is more than just a food brand. It takes after characteristics that are innate to Filipinos – hospitality, generosity and passion for good food. The recipes have been intricately developed for 66 years and given a modern twist to cater to the increasingly discriminating tastes of customers from all over the world. To a lot of people, Max’s is a nostalgic place that reminds them of countless memorable experiences with their family, friends and loved ones. It is a place to nurture relationships, and “a home away from home.”
4. TARGET CUSTOMERS: Their target customers is high class family
5. TERM: The term of the Max’s Restaurant franchise is six (6) years with the right to renew 3 additional terms; total of 24 years.
6. SITE/LOCATION/ARCHITECTURAL DESIGN: Our Business Development Department can create a detailed site plan indicating the specific location of a desired prototype facility based on specific information and requirements provided by the franchisee about the proposed site. In addition, the department can prepare building plans and specifications detailing the requirements for overall design, furnishings, store layout, equipment, fixtures and interior decor specifications. Max 's Restaurant currently has over 127 branches in the Philippines. The chain also has branches in the U.S. states of California, Hawaii, and New Jersey, and its first Canadian branch in Toronto, Ontario. A store opened in Vancouver, British Columbia in March 2012. More branches will open soon in
2. BRAND AND TRADEMARK: Max’s Restaurant
3. BUSINESS CONCEPT: Max 's Restaurant is a Philippine-based restaurant serving fried chicken and Filipino dishes. What started out as a small café in the Philippines has successfully transitioned into a proud Filipino tradition that is also making waves in the global front as an international brand. Today, “the house that fried chicken built” has expanded to 123 local and 10 international branches. Max’s is more than just a food brand. It takes after characteristics that are innate to Filipinos – hospitality, generosity and passion for good food. The recipes have been intricately developed for 66 years and given a modern twist to cater to the increasingly discriminating tastes of customers from all over the world. To a lot of people, Max’s is a nostalgic place that reminds them of countless memorable experiences with their family, friends and loved ones. It is a place to nurture relationships, and “a home away from home.”
4. TARGET CUSTOMERS: Their target customers is high class family
5. TERM: The term of the Max’s Restaurant franchise is six (6) years with the right to renew 3 additional terms; total of 24 years.
6. SITE/LOCATION/ARCHITECTURAL DESIGN: Our Business Development Department can create a detailed site plan indicating the specific location of a desired prototype facility based on specific information and requirements provided by the franchisee about the proposed site. In addition, the department can prepare building plans and specifications detailing the requirements for overall design, furnishings, store layout, equipment, fixtures and interior decor specifications. Max 's Restaurant currently has over 127 branches in the Philippines. The chain also has branches in the U.S. states of California, Hawaii, and New Jersey, and its first Canadian branch in Toronto, Ontario. A store opened in Vancouver, British Columbia in March 2012. More branches will open soon in