Mattel Business Model

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Commitment to creating safe, high quality and innovative toys in a responsible and ethical manner. This includes the ongoing commitment to fair treatment of manufacturing workers, minimizing our environmental impacts and delivering high-quality products our consumers trust. Mattel has received several honors for our global citizenship efforts. In 2009, Mattel is listed in the top 10 of the “100 Best Corporate Citizens,” is ranked one of the “World’s Most Ethical Companies” and has been named for the second consecutive year to FORTUNE Magazine’s list of the “100 Best Companies to Work For.” These honors speak directly to the heart of Mattel’s culture and the values shared by our employees around the world. Today, Mattel is the largest toy company in the world.

Headquartered in El Segundo, California, Mattel has operations in 43 countries and territories, employs approximately 29,000 people and sells products in more than 150 nations around the world. Our products are sold primarily through retailers except for our American Girl brand, which is sold directly to consumers through our retail stores, catalogues and online. Mattel continually strives to instill a culture of integrity and responsibility. We know that our reputation has been earned over many years and reflects the decisions and actions taken each and every day not only by senior management, but also by individual employees across the company and around the world. Everything we do at Mattel is built upon the foundation of our corporate values. Simply stated, our values—Play Fair, Play with Passion, Play to Grow and Play Together—capture what we believe is important at Mattel and serve to guide our business conduct. During the past few years, we have taken steps to advance our commitment to corporate responsibility. The following section provides more detail on how we are doing this, including information about: Our policies designed to instill good governance practices and foster ethical behavior Our...
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