Matrix Strategies to Enter Bangladesh Market

Topics: Marketing, Multinational corporation, Corporation Pages: 12 (3644 words) Published: December 1, 2012
Multinational corporations are important factors in the processes of globalization. National and local governments often compete against one another to attract MNC facilities, with the expectation of increased tax revenue, employment, and economic activity. To compete, political entities may offer MNCs incentives such as tax breaks, pledges of governmental assistance or subsidized infrastructure, or lax environmental and labor regulations. These ways of attracting foreign investment may be criticized as a race to the bottom, a push towards greater autonomy for corporations, or both. MNCs play an important role in developing the economies of developing countries like investing in these countries provide market to the MNC but provide employment, choice of multi goods etc. A multinational corporation (MNC) or multinational enterprise (MNE)[1] is a corporation enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation. 2. OVERVIEW OF THE REPORT

2.1 Background of the Study
The trade atmosphere today is changing more rapidly than ever before. It is characterized by increasing competition from both domestic and foreign companies, a brandish of mergers and acquisitions, and more sophisticated and demanding customers who have great expectations related to their consumption experiences. Since services are intangible, heterogeneous, and inseparable, it is difficult to measure service quality objectively. So the companies have focus to so many different aspects in order to make sure their sales. This report deals with meeting up the strategies that UBL is facing to manage the selling environment. Unilever has stared so many projects to get a better position in the market. The objective of the study is to see how strong brands’ building is leveraged through efficient operation in the market.

2.2 Origin of the Report
This report is a requirement of the individual report for the course of International Business in the MBA program. It has been tried my level best to make it as an excellent one. It has been used all the latest data and information. I have discussed with the brand manager of Intraco Group which is the local agent of M@trix. So I got privilege to put latest data. 2.3 OBJECTIVE OF THE STUDY

2.3.1 General Objective
The main objective of this report is to have an assessment about the strategies of M@trix Business in Bangladesh.
2.3.2. Specific Objective
1 To understand the operations of M@trix
2 To understand the channels of the company.
3 To know about the strategies of marketing of the M@trix 4 To know about the Business-Level Strategies of the company 5 To know about the Market Penetration of the company

1 2.4. Methodology
To make the report more meaningful and presentable, two sources of data and information were used widely. Both primary and secondary data sources were used to prepare this report. There are some records collected from various resources of the company. Most of them can be treated as the secondary date. Furthermore, there has been taken interview from the Brand Manager and Marketing Manager of Intraco Group. The secondary data are mainly collected through different journals, yearbooks, brand book, presentations slides, websites and etc. 3. COMPANY PROFILE

Matrix is the leading provider of complete Mobile and Data Solutions. Business relations of Bangladesh with different countries of the world are increasing and more and more people are traveling abroad for business, education, leisure or medical purposes. Matrix Cellular International Services Ltd provides a special communication service facility powered by International SIM Cards & Data service. With this service, people can stay in touch with their loved ones at home whenever and wherever they are in the world at a lower cost. Matrix is the Indian Company and now it is...
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