In the article “Life, Liberty and the Pursuit of Cheap Stuff” written by Gary Hamel he puts forward a plan to make a change in America. The plan will either make a drastic change or won’t make a change at all. In my opinion I completely agree with Gary Hamel, we define our lives by how much stuff we have, to a large degree our personal and business relationships are defined by how much money we make. There seems to be no limit to the ridiculous expenditure, especially when people are actually willing to spend money. Today’s new materialism determines your placement on the social ladder. In almost every American organization, money and things are the whole foundation, so it makes sense that Americans would be so materialistic. Americans thrive on materialism. No matter how many items we own, we always want more. Shiny cars, high-tech televisions, fancy clothes we can’t get enough of the products our world offers. We have turned our society into a giant competition between those who have and those who don’t. Work hard and you will get where you want isn’t always the greatest words of advice, because in today’s society not having name brand shoes, clothes, designer bags and latest technology will rank you in the bottom. Spending is not the problem on its own; rather it’s obsessive accumulation of unnecessary products. I remember being in school if you didn’t have the latest shoes, or phone you wouldn’t be part of the “cool crowd” it hasn’t affected kids but adults too.