Matel Case Stusy

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BUSINESS ETHICS ASSIGNMENT 1

STUDENT NAME: THUY LINH NGUYEN
NOI3002

I. DO MANUFACTURES OF PRODUCTS FOR CHILDRENS HAVE SPECIAL OBLIGATIONS TO CONSUMERS AND SOCIETY? IF SO, WHAT ARE THESE RESPONSIBILITIES?

Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety and quality standards, make sure that the entire product will not be harmful to the children. Partners must also comply with all import and export regulation and they must strictly adhere to local and international customs law. An example of Mattel responsibility to the children is the Mattel children foundation which is found in 1998. The gift was mean to support the existing hospital and provide for a new state-of-art-facility. To the society, the company is not using any child labor, forced labor or uses any type of that labor itself. The company stated that it does not tolerate discrimination, the employee should be hire according to their ability to complete the job, not their believe or characteristics

II. HOW EFFECTIVE HAS MATTEL BEEN AT ENCOURAGING ETHICAL AND LEGAL CONDUCT BY ITS MANUFACTURERS? WHAT CHANGES AND ADDITIONS WOULD YOU MAKE TO THE COMPANY’S GLOBAL MANUFACTURING PRINCIPLE?

All partners must respect the intellectual property of the company, and support Mattel in the protection of asset. Mattel always required its business partner s to commit with their high ethical standards for product safety and quality.

But in recent years, some standards have been seriously violated, such as using child labor in some overseas company. Those companies were later on asked to change their operation or risk losing Mattel’s business or being punished by legal department or suited by Mattel or the customers. In order to encourage their partner, they also conducted the Global Manufacturing Principles. Here are some of my recommendations for Mattel’s Global Manufacturing Principles: 1. Make sure the contractors and subcontractor use the right facilities for Mattel’s products. 2. Maintain the supervisor

3. All the products must be tested carefully to make sure that they not violated to any cultural ethic and ensure their safety

III. TO WHAT EXTENT IS MATTEL RESPONSIBLE FOR ISSUES RELATED TO ITS PRODUCTION OF TOYS IN CHINA? HOW MIGHT HAVE MATTEL ADVOID THESE ISSUES?

2007 was a bad year for Mattel.
Despite Mattel’s best effort, not all oversea manufactures have faithfully adhered to its high standard, forcing Mattel to make two huge toys recall. The re called toys sold by Mattel was for various health hazards. Among them were toys that contained magnets and lead paint Small magnets used in toys can fall out and be swallowed or aspirated. Intestinal or blockage can occur, if more than on magnet is swallowed. Lead is extremely toxic and can create numerous health problems when swallowed or inhaled in large level. The paint used in recalled products was not certified for use according to Mattel standards. In my opinion, the Chinese contractors had violated the commitment between two companies by using lead paint. But, we cannot say that Mattel is not responsible for this issue. Firstly we should talk about its three points paint check system:

1. Mattel only use paint from certificated suppliers. Every batch from every vendor is tested. Any batches not passing the test will not be used. 2. The production process controls are for vendors and random unannounced inspections are implemented. 3. All finished toy produced are tested before they get to the customers. As we can...
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