Ms. Elizabeth Stepp
September 5, 2011
Week Five Assignment
The questions asked and answered within this paper are ones that misuses statistics in the
favor of the company, manufacturer, or surveying company to manipulate data in their favor is
bias. The misuse of static data should be illegal, but it is hard to prove, like question 6 using a
singular vice plural word.
6. In an ad for moisturizing lotion, the following claim is made: “… it’s the #1
dermatologist recommended brand. “What is misleading about the claim?”
This claim is very misleading. The reader cannot tell how many dermatologists recommend
the product based on the wording of the claim. This uses an implied connection with a
misleading statement. The statement uses the word dermatologist instead of the plural
dermatologists. Only a single dermatologist may recommend the moisturizing lotion. The
dermatologist may be on the staff of the manufacturer or has stock within the company.
This shows suspect samples being used to lead to this ad. Was the sample random? How
many brands were in the race? Were the brands ranked? These are the unknowns based on the
advertisement. The claim does not state what does #1 actually means. In comparison to what:
price, size, or pleasant smell. Some numbers can be valid, but used in different ways such as the
mean, median, mode and midrange. This is not the case for this ad because we do not have the
data to either validate or disclaim this ad. This ad is misleading and lends its self to consumer’s
impulse buying. The consumer must be aware of such claims and do their research before
buying products, items or food.
14. “How often do you run red lights?”
This question is a manipulating one because of how it is asked; it is a faulty survey question. It wants to know how often you run...