Masters in Business Administration

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EMBA

Executive Masters program in Business Administration

GENERAL MANAGEMENT – ESSENTIALS OF MANAGEMENT

Submitted by: - _______________________ Max. Marks: - 100

All the questions are compulsory. The first five questions shall be of 16marks each and the last questions shall be of 20 marks.

Q 1(a) What is your assessment of Daimler-Benz’s operations in many different fields?

(b) Should the various groups operate autonomously? What kind of activities should be centralized?

Q 2(a) Why do most large department stores and supermarket chains organize their stores on a territorial basis and then organize the internal store units by products. Give examples from your own experience.

(b) Why do most small companies use functionally organized departments?

Q 3(a) Why are so many federal government agencies organized primarily on a territorial basis?

(b) Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place; and why did the company venture into aerospace and inter-services?

Q 4(a) What are the advantages and disadvantages of centralization and de-centralization?

(b) Why is poor delegation of authority often found to be the most important cause of management failure?

Q 5(a) What was the rationale for the Ford 2000 program?

(b) Should authority be pushed down in an organization as far as it will go? Why or why not?

Q 6(a) Why did Ford establish a luxury car division?

(b) Do you think Ford will be in the competitive global market? Why or why not?

MARKETING MANAGEMENT

Submitted by: - _______________________ Max. Marks: - 100

All the questions are compulsory. The first five questions shall be of 16marks each and the last questions shall be of 20 marks.

Q 1(a) Write about the tools to study consumer decision making.

(b) How the internet influences buyer’s behaviour today?

Q 2(a) What is the meaning and process of segmenting the market?

(b) What are the bases for segmenting the consumer and industrial markets?

Q 3(a) What are the criteria for choosing a segment?

(b) Discuss about targetting strategies.

Q 4(a) Critically evaluate Titan watches segmentation and marketing strategy.

(b) What are different techniques used in forecasting short term and long term market demand?

Q 5(a) Why products diffuse faster in some societies and why products in India may have a longer growth phase?

(b) Why changes occur in the product life cycle (PLC)?

Q 6(a) What are the emerging issues in product policy in India and other Asian countries?

(b) Briefly describe each of the four main stages of the product life cycle.

HUMAN RESOURCE MANAGEMENT

Submitted by: - _______________________ Max. Marks: - 100

All the questions are compulsory. The first five questions shall be of 16marks each and the last questions shall be of 20 marks.

Q1(a) What is the nature and scope of HRM?

(b) What are the career options in HRM? Why according to you one should take HRM as a career Option?

Q2(a) Identify the factors that would help in increasing job satisfaction of Indian Companies and Indian Managers.

(b) What is the difference between aptitude and achievement tests? For admission in medical college, which test would you use and why?

Q3(a) What are the different types of ‘Contract of Employment’; Explain in detail?

(b) Explain i) Orientation; ii) Placement

Q4(a) What is performance appraisal? What are its objectives?

(b) Outline the causes for industrial accidents. How can they be avoided?

Q5(a) What should be the criteria for promotion?

(b) What do you understand by the concept quality of working life? Discuss its relevance in Indian context.

Q6(a) While changes are...
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