Master Thesis Logistics Management in Retail Industry

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JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL
JÖNKÖPING UNIVERSITY

Master Thesis Logistics Management in Retail Industry
A case study of 7-Eleven in Thailand

Master Thesis within International Logistics and Supply Chain Management Authors: Latika Supasansanee Patthaveekarn Kasiphongphaisan Susanne Hertz Benedikte Borgström June 1, 2009

Tutors:

Jönköping:

Acknowledgement
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There are many people involved in the process of our thesis and motivated us in one way or another and, as well, make our academic work more fruitful. First, we are grateful to our kind supervisors, Professor. Susanne Hertz and Benedikte Borgström who have criticized and made comments through our work. As well, we are grateful for all the valuable discussions we have had. Thank you for the supports from our families and friends. To your pull and push, your critiques and humors, and for those valuable views and opinions during our research, we are grateful. Furthermore, we would like to express our gratitude to all our respondents who spent their valuable time answering our questions. Without their cooperation, our research would not be completed.

June 1, 2009, Jönköping

_________________ Latika Supasansanee

___________________________ Patthaveekarn Kasiphongphaisan

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Abstract
Master’s thesis in International Logistics and Supply Chain Management Title: Logistics Management in Retail Industry: a case study 7-Eleven in Thailand Author: Latika Supasansanee Patthaveekarn Kasiphongphaisan Tutor: Susanne Hertz Benedikte Borgström Date: June 1, 2009 Keywords: 7-Eleven Thailand, Logistics, Retail Convenience, Distribution Center and Warehouse, IT-Apply in retail store, and Competitive advantage

Introduction: In today’s challenging competition in the consumer goods, the manufacturers strive for their products to reach final customers before they turn their heads to the rival’s ones. This research attempts to understand and investigate how 7-Eleven company manages its logistics activities, distribution and applying information technology to achieve competitive advantages. Purpose: The purpose of thesis is, in retailing industry and retailing convenience store’s perspective, to identify and describe the way 7-Eleven manages and operates its retail convenience business focusing on several aspects; strategic fits, distribution and IT, which support 7-Eleven’s activities and how they contribute to competitive advantages for the firm. Frame of reference: Based on various sources of literature concerning competitive advantage and strategic fits, distribution related to marketing and retail, distribution centers and warehousing, and information system apply in retail store. Method: The study is considered as qualitative single-case study. Data is collected from the interviews with several parties involve with retail convenience industry in Thailand. Secondary data is retrieved from the information system, research and reports, publication sources as well as internet sources. Lastly, data analysis is followed by the literature chapter. Conclusion: By applying the synchronized strategies between supply chain members to adjust and modify the capabilities of firms, leads to supply chain benefits and competitive advantage for retail firm. The applications of IT and Distribution Centers enhance supply chain capabilities, reliability, and dependability which result in better service and market performance. They are also the keys that facilitate the operations of supply chain and retail store.

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Table of Contents
1 INTRODUCTION 1.1 1.2 1.3 1.4 1.5 2 1 BACKGROUND ...................................................................................................................................... 1 PROBLEM DEFINITION ........................................................................................................................... 2 PURPOSE OF STUDY...
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