OUR BLUEPRINT FOR SUSTAINABILITY
Our Strategy Materiality Analysis Our Value Chain and Its Impacts Governance
Our Blueprint for Sustainability
Several years ago, the term “Blueprint for Sustainability” was introduced at Ford to describe the actions we are taking to achieve outstanding fuel economy and reduce greenhouse gas emissions from our products. This year, we’re using the term more broadly to describe our sustainability strategy as a whole, in recognition of the fact that our important sustainability issues are part of a complex system that interconnects our products, plants and people and the communities in which we operate. This section is intended to provide an overview of how our business and sustainability strategies relate, how the Company is governing and managing sustainability issues, and how these, together, drive sustainability performance. We first discuss our business strategy and sustainability strategy and how the two are connected. We also describe how we focus our strategy and reporting on Ford’s most important sustainability issues and those of most interest to report users and our stakeholders through a structured materiality analysis, which has been used to identify our most material sustainability issues. Finally, the bulk of this section is devoted to Ford’s overall and sustainability governance, including how we address human rights and other ethical issues, how we engage with stakeholders and our management of key sustainability issues.
year in a row as one of the World’s Most Ethical Companies More than
individuals have completed the Code of Conduct online training
We were the only automaker to receive the Climate Leaders Award from the U.S. Environmental Protection Agency.
In this section, we continued to broaden coverage of public policy issues.
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Our Strategy - Sustainability 2011/12 - Ford Motor Company
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OUR BLUEPRINT FOR SUSTAINABILITY
Our Strategy Sustainability Strategy Materiality Analysis Our Value Chain and Its Impacts Governance
Ford’s business strategy is embodied in our ONE Ford plan. ONE Ford expands on our Company’s four-point business plan for achieving success globally. The four-point business plan consists of the following: Aggressively restructure to operate profitably at the current demand and changing model mix. Accelerate development of new products our customers want and value. Finance our plan and improve our balance sheet. Work together effectively as one team. Building on this plan, ONE Ford encourages focus, teamwork and a single global approach, aligning employee efforts toward a common definition of success. It emphasizes the importance of working together as one team to achieve automotive leadership, which is measured by the satisfaction of our customers, employees and essential business partners, such as our dealers, investors, suppliers, unions/councils and the communities in which we operate. We have defined a set of behaviors that are expected of all employees to support the ONE Ford plan. The goal of ONE Ford is to create an exciting and viable company with profitable growth for all. The output of ONE Ford is: Great Products, defined as those that are high quality, green, safe and smart. Strong Business, based on a balanced portfolio of products and global presence; and Better World, accomplished through our sustainability strategy. As detailed in the Financial Health section, Ford has made a remarkable turnaround over the last several...