Massimo Dutti Marketing Plan

New Collection Launch | Marketing Plan

Prepared BY
Said Hassan
Amr Sawy
Ahmed Samy

Presented To
Dr. Talaat Asaad

Table of content
  1. Cover
  2. Table of content
  3. Company overview
  4. Brand explained
  5. Key success Factors
  6. Industry analysis
  7. SWOT analysis
  8. Customer analysis
  9. Segment analysis
  10. Market analysis
  11. Marketing and promotion plan
  12. Marketing STP
  13. Positioning
  14. Promotion strategy
  15. Advertising strategy
  16. Advertising creative
  17. Art work inspiration
  18. Artwork inspiration
  19.

Company Overview
Massimo Dutti was founded in 1985 and was taken over by Inditex in 1991. Today the company has over 512 shops in 47 countries.

The chain was originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of women wear ranging from casual styles to the urban, sophisticated look. Massimo Dutti has since grown into a major group
Product
  | From September 2006, Massimo Dutti has designed and commercialized the following lines over its three different sections:

1. Women’s wear: Women, Accessories, Soft, Fragrances, Eyewear
2. Men’s wear: Men, Accessories, Soft, Personal Tailoring, Fragrances, Eyewear
3. Children swear: Boys & Girls
4. Baby |

Mission
Exclusive, quality of materials and combination of textures and styles are the foundations of the world created by Massimo Dutti in all of its collections.
Based on a concept of its own creation, Massimo Dutti represents to an urban, elegant and contemporary client. Our customer do not only requires a way of dressing the severity trends, our customer is loyal to our label and is proud of its values.
Collection after collection, Massimo Dutti aims to achieve a personal style and an adapted design to fashion governing standards lines in the international catwalks.
Located on the best urban sites, Massimo Dutti stores... [continues]

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