Massimo Dutti

Topics: Inditex, Massimo Dutti, Tailor Pages: 4 (860 words) Published: January 15, 2011
Short history of our Group
Industria de Diseño Textil, S.A. (Inditex) is a quoted company at the head of a prestigious group of firms whose main activity is fashion distribution on an international scale. The Group comprises eight chain stores - Zara, Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - with a total of 4,278 shops in 73 countries. Most Inditex business takes place in Europe, where over 80% of sales are transacted. The Group also includes other companies linked to different activities related to textile design, manufacture and distribution.   In order to segment its approach to the market, Inditex has eight fashion distribution chains, all of which share a common commercial and management focus: to become leaders in their segment with a flexible business model and a determination to be present on the international market. On the other hand, each of the chains has a large degree of business autonomy; each management team takes its commercial and resource administration decisions independently from the other members of the Group. Short history of our brand name

Massimo Dutti was founded in 1985 and was taken over by Inditex in 1991. Today the company has over 512 shops in 47 countries.   The chain was originally set up to commercialise menswear but in 1992 a new team was created to launch a complete collection of womenswear ranging from casual styles to the urban, sophisticated look. Massimo Dutti has since grown into a major group, expanding on both national and international levels and currently employing over 4,000 workers. In 2003, Massimo Dutti Boys & Girls childrenswear line was launched and is now being progressively introduced into different countries in shops with sufficient floor space for this specific product. From September 2006, Massimo Dutti has designed and commercialised the following lines over its three different sections: 1.    Womenswear: Women, Accessories, Soft, Fragrances, Eyewear 2.  ...
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