Top-Rated Free Essay
Preview

Mass Media Paper

Satisfactory Essays
853 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mass Media Paper
Jessica Jane Tomlinson Hum/186 Jan/24/2012

Mass Media

Why do we dress the way we do, watch what we watch or even live the way we do? Through our means of entertainment, it is almost a guide in how one should live their life. We are persuaded to believe what is right and what is wrong. Although we create our own world, our thoughts were imposed upon us since the day we are born. We see images on the television and we will do anything to look like that certain someone. In society, our influences on one another have gone beyond ideas for simple living. Instead of helping us live more efficient and healthy lives, the media almost makes our decisions for us about our own personal preferences. It’s great that we have such a variety of choices, some ideals in our culture are pressed upon us so heavily and are sometimes even demanded of us that they could leave us with no choice at all.
Mass media is forms of communication that is written, broadcast, or spoken- that reaches a large audience. This includes radio, advertising, movies, the internet, newspapers, magazines, and so forth. Mass media is what affects our society's perception of ourselves and others and influences the structures of our society as well as the reactions of the individual. Americans perceive the political, economic, class, educational, and other structures of American society because of the media. The American understanding of these structures within its society as well as those structures outside of the United States are manipulated and directed by the media. The media influences the perceptions of individuals within American society by what and how the media is communicating
Mass media plays a predominant role in todays’ society and has continued to change over the years. The first step forward for the last century was in the 1920’s with the blossom of radio and film. The signals were weak and the movies made were silent but through the coming years improvements came and around the 1950’s the age of television was born. In the beginning the television was big, bulky, and colorless. Throughout the years the television has evolved into a necessity for everyday living with the oncoming of cable television. In 1982 the introduction of the internet came way and changed lives forever. Cable television and the internet boomed quickly and became a common practice for many to obtain everyday information. The internet now is making it more and easier to fulfill our everyday desires, such as talking to friends, reading about news and stories from across the world, and even reading books and watching T.V. The television and internet are still rapidly growing and soon enough will consume the printed word entirely and make them obsolete, such as books, magazines, and newspapers. Though these inventions were massively flawed at first evolution has transcended all of these to become a vital base to modern living and society.
Media convergence is a term used to describe the transcendence or conversion of modern media and technology together. Content that was only available in magazines and newspapers, movies songs and in television shows is now available on the internet. Oral communications such as talking on the telephone and speaking in person are now being replaced by text message, email, and social media. With the conversions of mass media being rolled up into one it is now common practice for companies to offer phone service, cable, and internet into packages. This will assure companies steady clients and profit by bundling necessities together. The internet is now the leading source of media convergence and could soon eliminate many older sources of entertainment and news such as television, newspapers and magazines.
The ways of the modern world we live in are changing and will continue to evolve. One thing that will be alongside the changes as they have been from the turn of the century of media is advertisements. Advertisements have helped to pay for websites, television, magazines, newspapers, and radio stations to keep running by soliciting on these forms of entertainment. Advertisement is an essential source for many free outlets to make some revenue and continue running.
With the evolution of media formats comes the change of understanding on how to obtain, read, and use the information at hand, this is called media literacy. Media literacy is important for people to express themselves on the fronts of technology and for companies and correspondents to get ideas and messages out. The biggest form for this is the internet now, many people who exercise views and opinions turn to writing blogs or doing podcast on sites such as YouTube or twitter. Media literacy by networks and companies is used to control what the viewer will see and to make the messages easier to understand. This could be good or bad because these suppliers of information get to choose what they do or don’t release. Throughout the centuries media has evolved and will continue to for generations to come, it’s a marvel to see what the next form of communication will be.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Role of Mass Media – Mass Media can simply be defined as a medium of communication such as radio, television and print. It can also be defined as a large-scale organisation which uses one or more of these technologies to communicate with large numbers of people. The role of Mass Media can have a positive effect as well as a negative on an individual.…

    • 723 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In the last several decades Mass Media has impacted the American society tremendously. One of the first instruments of media being the radio which was first used in the early 1900’s which was mainly used for national news about the war overseas. Since then mass media has expanded from the radio to smart phones which at the palm of your hand you can access the internet from just about anywhere. Mass media has a great influence on today’s America both good and bad.…

    • 917 Words
    • 4 Pages
    Good Essays
  • Better Essays

    In an article in Internet Research Papers, it states: “the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.” Mass media and media advertising are among the main deciding factors and influences that are the structure of our modern culture. As we look into facts and actual research studies on the power and effect that the media has, we see the relation to how the most individuals are affected. According to Webster’s dictionary, “mass” is a word used to describe large numbers of people and “media“, is radio, newspapers, television, billboards and any other type of…

    • 3609 Words
    • 15 Pages
    Better Essays
  • Better Essays

    The media is the means of communication, as radio and television, newspapers, and magazines that reach or influence people widely. The growth of the media has spread vastly over the years. The media is also known as a “channel of mass communication.” “Mass Media incorporates all those mediums through which information is distributed to the masses. These include advertisements, magazines, newspapers, radio, television, and the Internet” (Sebastian). The media introduces many new things to the public, both positive and negative. The media harms the American culture by creating these celebrity idols, the glorification of violence, sex, and drug and alcohol abuse. The media positively affects the American culture by the quick and easy flow of useful information and education, its major role in developments like fight against racism, fight against gender bias, world poverty and spreading awareness about world peace. The media affects the American culture in several ways, beneficial and harmful. The media affects the way people view the world, others, and the way they live their life. The media also, however, influences the way people learn, interact, and engage with the rest of the world.…

    • 1259 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Mass Media Worksheet

    • 611 Words
    • 3 Pages

    |evolution of mass media during the 20th |way to inform the communities about what was happening in the area and around the world. |…

    • 611 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mind Control

    • 373 Words
    • 2 Pages

    For centuries, ''mass media'' as the term was coined in 1920s, have been a part of the media specifically designed to communicate with a large audience(''New York Times,'' 2010-02-15). It includes books,radio networks, newspapers,magazines and today it also includes the Internet. The communications audience form a mass society which is the main cause of the influence of modern mass media techniques such as propaganda and advertising.…

    • 373 Words
    • 2 Pages
    Good Essays
  • Good Essays

    mass media

    • 648 Words
    • 3 Pages

    During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print, electronic, and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics, while ushering in a new standard of mass communications.…

    • 648 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    mass media

    • 603 Words
    • 4 Pages

    Mass media is media that is intended for a large audience. It may take the form of broadcast…

    • 603 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Effect of Mass Media

    • 650 Words
    • 3 Pages

    In this paper we will explore how media has evolved from the 19th and 21st centuries until now.…

    • 650 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Research Proposal

    • 274 Words
    • 2 Pages

    Since the 20th century the media is growing rapid. We are exposed to all kinds of information; from local to world news, commercials, movies...etc. People are becoming more familiar with their surroundings.…

    • 274 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Mass Media and Society

    • 968 Words
    • 3 Pages

    With the invention of the printing press, influential works of writing could be mass-produced and sent around the world. As the centuries passed, media was able to travel faster, with the use of telegrams and as of the past hundred years, even faster with radio, magazines, television and the internet. Today, we rely heavily on television, radio and the internet for up-to-date news and entertainment. These forms of mass media influence most every aspect of the society we live in.…

    • 968 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Mass media is a powerful force in American pop culture. Images seen on billboards, television, magazines, and the big screen create lasting impressions. Sometimes these impressions have a negative impact. Mass media can be very detrimental to society if it is not criticized. Many groups of Americans are negatively affected by the images and content of mass media. African Americans are at the top of this list.…

    • 526 Words
    • 3 Pages
    Good Essays
  • Better Essays

    From cave paintings to the internet, media has become our way of getting information around. The amount of people in society that are connected to media makes mass media a major influence on society. Since television or T.V. and radio began, advertisement has become a huge market. Advertisement in today’s mass media basically tells society what goods and services should be used or purchased. Consider the media’s point of view as well. According to Business Insider (2012) there are only 6 corporations that control 90 percent of the media today. This does not leave room for much perspective. After further examination of these points a pattern starts to emerge. There are very few counterarguments to the idea that mass media influences our society today. After examining these points, it is evident that mass media is today’s major influence on society.…

    • 1155 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Mass Media

    • 563 Words
    • 3 Pages

    Mass media, a term defined as a section of the media specifically envisioned and designed to reach a very large audience. The term mass media was first coined back in the 1920s in the advent of radio networks, mass circulation newspapers and magazines; although mass media was present centuries before the term become common. Before the invention of television, the mass media in which commonly referring to newspapers and radios, was mainly a platform of news and information to the public. Today, however, mass media has become much more than that, it has become a necessity in our daily lives. We are very much dependent on mass media not only as a source of news and information, but also as a source of entertainment and leisure. We are able to, not only update ourselves with news from around the world, but also watch the latest movie, listen to the latest music and songs and also reach out to the rest of the world through Internet. And with the rise of the Internet, mass media has a whole new meaning to our daily lives. We are no longer confined by the limits of mainstream mass media (televisions, radio and newspaper), which sometimes being dubbed as containing media bias. However, even with the seemingly borderless world of the Internet, there are of course, always its cons or negativity, in which we shall discuss in detail later.…

    • 563 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mass Media

    • 664 Words
    • 3 Pages

    Mass media is media that is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many…

    • 664 Words
    • 3 Pages
    Good Essays