Put simply, mass media refers to the Forms of communication designed to reach a vast audience without any personal contact between the senders and receivers. Examples would include newspapers, magazines, video recordings, radio and television and of course, the internet. The concept of mass media is now complicated, since through the internet, individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media can include personal web pages, pod casts and blogs.
In this day and age, it is virtually impossible to not have a connection to any form of mass media. Radio and television reach out to the remotest parts of civilization, keeping people up to date with events occurring miles and miles away. Mass media has developed extensively throughout the years and with each development, the news seems to travel faster and faster. Newspapers were perhaps the first big device of the mass media. They are still a large part of the mass media although their limitation lies within the fact that they can only be generated once or twice a day and therefore are not as up to date as television or radio shows are. They are however, durable, unlike television or radio which is one of the biggest advantages. TV and radio remain reliable for news and information comes from established stations and sources. The internet however, although it is the most up to date out of all the different types of mass media might be the least reliable for the sources are sometimes unknown. Amongst all the different media listed so far though, internet is the only one whose reach is infinite, for anyone in the world can access a web address yet not everyone may receive the same newspaper or television/radio channel. Therefore, the reach of the internet is limitless. There is another advantage of the internet, that being the one of individual expression. The internet allows... [continues]
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