Mass Media in Pakistan

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|[pic] | |MASS MEDIA IN PAKISTAN | | | |1. We are living in the age of information explosion, where the world has shrunk into a global village. | |2. The vital function of Mass Media is that it is the thinking mode of any society. | |Following are the types of Mass Media: - | |(a)Print Media | |(b)Electronic Media | |(c)Interactive Media | | | |3. Tools of Media. | |Since the media plays a war of words, the important tools | |Include ‘vocabulary’, being ‘vigilant about different developments’. | | | |(a)Reading. | |(b)Vigilant | |(c)Punctual | |(d)Alertness | |(e)Lingual Competence | | | | | |FACTORS FOR GROWTH OF MEDIA | | | |1. Mass media is wholesaler of Mass Communication. Pakistan inherited 05 radio channels on its birth. International Trend played | |important role in development of Mass Media in Pakistan. Initial decades of Pakistani Media’s history have been dominated by PTV. | | | |2. Government was compelled to permit freedom of media | | | |(a)Liberalization of airway in India led to mushroom growth of TV channels | |...
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