Maria Victoria Cruz 4 August 2011
Maria Victoria Cruz Table of Contents
Introduction & Background
Survey Findings • • • • Most Influential Form of Media Top Mass Media in the Philippines (Positive and Negative Effects) Top Mass Media in Singapore (Positive and Negative Effects) Rate of Mass Media Effect
Survey Questionnaire (Appendix I)
Maria Victoria Cruz Mass Media Effects on People
Introduction We have now entered the information age, where mass media Influence has grown exponentially. It started with the printed page more than 500 years ago; after that, media have evolved in delivering more information and entertainment. We cannot deny the dramatic developments that have continually taken place in it. Most of the time, we probably are no longer aware of how media have affected the totality of our lives because it is simply becoming a part of us. I conducted a survey to identify the impact or effects mass media have on people today and how people have generally viewed its effects on them.
Background Mass media refers collectively to all media technologies including internet, television, newspapers, magazines, film, radio, etc. which are used for mass communication and to the organizations that control these technologies1. Some forms of mass media are increasingly occupying a high proportion of our leisure time. A study says that online computer use is widespread and is still growing. Over 150 million people worldwide are online and that number is increasing at the rate of 12% per month2. Another study has found that, on average, people spend about four hours a day watching television3. On top of all these, people could still find time to listen to the radio, read newspapers or even watch films/cinema. These examples clearly show how mass media have significantly dominated the lives of people.
Maria Victoria Cruz
The respondents to the survey come from different walks of life: housewives, students, professionals and retirees. I understood how the location and the age of respondents could create huge variations in the results so I had to find respondents whose ages range from 15 to 70 years old. I have asked those living in my hometown, Philippines and those in my present location, Singapore. I came up with a single page questionnaire, composed of four questions. First, I had to find out what they think are the top three forms of mass media today. Second, the respondents had to choose from the forms of media they indicated in the previous question the particular type which they are now more exposed to or mostly depend on to gain access to current news/events and other information. Third, respondents were asked to identify the negative and positive effects of the media they have chosen and to cite an example for each. Lastly, I have asked them to rate its effects on society in general, from the scale of 1 to 5, with 1 being most negative and 5 being most positive. Appendix I shows the survey tool.
Maria Victoria Cruz Survey Findings
There were 28 respondents to the survey, men and women who live in the Philippines or Singapore and coming from different professions.
Most Influential Forms of Mass Media
Ipad Mobile Phone Advertisement Audio/Video Radio Newspaper/Magazines Television Internet 0 5 10 15 20 25 30
Based on the survey, the top three forms of mass media today are the television, internet/computer and newspaper. These media widely cater to huge audiences and have apparently been playing an immense role in influencing the lives of the people around the world.
Maria Victoria Cruz Top Mass Media in the Philippines
Top Mass Media in the Philippines
9 8 Number of respondents 7 6 5 4 3 2 1 0 Television Internet Radio Newspaper
It is noticeable that most respondents from the Philippines (13 people) indicated...