Mass Media and Popular Culture

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Mass Media and Popular Culture Paper

SOC/105

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In today’s society mass media has a huge impact on enculturation. Enculturation is a process where individuals learn a specific culture by instruction, experience and observation (wordnet princeton, 2010). Mass media can be described as the means by which the media is used to reach a large audience. Some of the most common examples of mass media are books, magazines, recordings, radio, newspapers, movies, television, and the Internet (Lane, 2007). Through this medium, messages, ideas, news, and trends are delivered daily. Society thrives on mass media and not only has this influenced individual’s culture it has now become part of the American culture (Thompson, 1990). Mass media can have both a positive and negative impact in society and enculturation. Becoming knowledgeable of technologically may positively influence our lives; by keeping us communicated and competitive in the workforce. Other messages sent by the mass media specifically to our children may not have such positive outcome. One of the topics found in every artifact of mass media is sex. Sex is no longer a delicate topic explained by parents or adults in a responsible manner. It has now become a common topic that plagues society. Sexual messages are delivered through mass media as marketing strategies daily. Sexual images are depicted in magazines, billboards, or even television shows and cartoons. Society as a whole has become more receptive to any product that is sold using this type of marketing. Dressing sexy, sexual encounters and even talking about sex has become acceptable and normal to most people. This has been possible due to the overexposure of sex and sexual content delivered through mass media (Thompson, 1990). Media, advertising, and the formation of normative cultural values have an important relationship....
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