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MASS MEDIA

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MASS MEDIA
The mass media has a great influence on people and especially on the younger generation. It plays an important role in shaping the opinions and positions of young people.

The mass media has left inevitable effects on people, especially on teenagers and young generations. In this modern world, people find new ways to spend their leisure time and mass media is one of the alternatives for them. Mass media is used by number of people all over the world because people can easily get use of it. There are some positive and negative aspects of mass media, so people should be aware of these aspects before considering information and programs that are provided by mass media. From the beginning of 20th century to up to date, the combined outcome of mass media like television, radio, and web media has doubled and decreased the share of publication activities. According to Statistics Finland, in 2012, share of market media is slightly diminished. Nearly EUR 20 million of mass media has disappeared (-0.5%) and the total number of media around 4.3 billion (Statistics Finland, 2012). We can consider several types of mass media like television shows, magazines, newspapers, radio broadcasts, video games, books, and the internet are all different outlets of media, produced and published images and ideas that are circulated and communicate around communities, nations, and the world.

Television shows are also playing a good number of role in mass media which is available in all most places of the world. Most of the people got influenced by television media, and some of them use it in their daily life. Television media provide varieties of programs like news, movies, serials, cartoon shows, sports events, and advertisements that people are watching as per their interests. Firstly, people can easily entertain while watching these programs on television and also influence by them. Secondly, Public can be aware of the modern world and the newly arrived technology.


References: Bradfort, W., (2014), Education and science: effects of Media on society, Retrieved (01/10/2014) from http://bradfortw.hubpages.com/hub/Effects-of-Media-on-Society Mughal, M., date (18 Jan 2011), Mass media: Influence on society, Retrieved (26/10/2014) from http://www.opinion-maker.org/2011/01/mass-media-and-its-influence-on-society/ Phillips, W., date (2014), Public opinion: The mass media, Retrieved (26/10/2014) from http://www.britannica.com/EBchecked/topic/482436/public-opinion/258760/The-mass-media Shafi, S., date (12 June 2012), Positive and negative influence of media among young people, Retrieved (27-10-2014) from http://uthmag.com/media-influence-on-youth Wolska, M., date (2011)
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