March 1, 2012
Martin Fischer/University of Phoenix
Effects of Mass Media
Mass media helps in connecting people and brings the whole world into our view. Mass media includes print media like newspapers and magazines, electronic media like radio, television, movies and new digital media like, internet, and blogs. The history of mass media is very long; it goes back beyond recorded history to the people that figured out that they could reach a larger audience through drawing pictures on cave walls rather than just telling the story to whoever was around at that time. As we read on, let us focus on what were the major developments in the evolution of mass media during the last century, how each development influence American culture, what is meant by the term media coverage, and how it has affected everyday life. Today it is almost unbelievable to think of anything that is not promoted by mass media. The 20th century witnessed the development of mass media and foundations of global media. During the 20th century the growth and development of mass media was driven by technology. Over the last century, technologies like printing, radio, television, and the internet were major developments in the evolution of mass media. Without the revolutionizing developments of technology it would be very hard to communicate with a large group of people at the same time. The development of printing, radio, television and the internet has really influenced the American culture. Before the development of printing, all media documents had to be hand written and only the more fortunate people were able to receive the documents. Printing machines produce multiple copies of a document at a very fast paste. This evolution produced more copies so more people could receive media documents, and not only the more fortunate. In America, the gradual transformation from the printing evolution, to the development of the...