Mass Communication

Only available on StudyMode
  • Download(s) : 321
  • Published : May 18, 2013
Open Document
Text Preview
Tilak Wijesundara

International Journal of Communicology 2011;1(1)

Indian Mass Media: A Sociological Analysis
Tilak Wijesundara School of Sociology, Wuhan University, Wuhan 430072, Hubei, People‟s Republic of China. Department of Sociology, University of Ruhuna, Matara, Sri Lanka E-mail: wtilak@gmail.com

Abstract: Mass media is often linked to the word „communication‟ which generally refers to an exchange of information and messages. Mass media which involves in Newspapers, Radio, Television, Films, and the like, refers to methods of message transmission over space and time. According to historical evidence, oral exchange of news was the common method of communication in ancient India, whereas the modern medium of communication system was originated since the end of the eighteenth century. The present inquiry deals with variety of sub topics when analyzing Indian mass media. The coverage, popularity, diversification, westernization, commercialization, technology, entertainment, education, politics, sex, violence, women and children, are some of such topics which are deeply and sociologically analyzed in the study. The print media, Radio, TV, and Films are taken into account as comprised of Indian mass media throughout the study. Having understood that the nature of mass media is determined by social conditions, a Herculean attempt is made to understand Indian mass media as a manifestation of social implications in association with the society of India. According to study, Indian mass media is a symbol as well as a reflection of India society, which is extremely heterogeneous, diverse, and most importantly, a place of wide range of opinions. [International Journal of Communicology 2011; 1(1)]. (ISSN: 2012- 8088) Key Words: Mass Media, Communication, Indian Society

Introduction and Background Generally, the word „communication‟ which is often linked to mass media can be defined as an exchange of information and messages (Tewari, 2001). The term „mass media‟ on the other hand refers to the organized means for communicating openly and at a distance to many receivers within a short space of time. These criteria are relative, since the earliest forms of mass media (the printed book or pamphlet) were limited to the minority of a society that happened to be ijc-journal@hotmail.com 20

literate and relatively close to the place of publication. There has been a continuous line of development of technologies since the earliest forms of media (rock paintings) to the latest digital forms that have expanded the capacity, speed and efficiency of transmission (McQuail, 2000). Meanwhile, as Block (1979) argues, mass media refers to methods of message transmission over space and time. Media involves a communication process by which messages are sent through space; both the ijcjournal@gmail.com

Tilak Wijesundara

International Journal of Communicology 2011;1(1) channels have come into existence and have been attracted by millions of listeners. Moreover, in India, Television made a humble debut when Doordarshan (DD) was initiated in 1959. Today, Television service is available throughout the country, directly as terrestrial TV and through cable operators, as satellite TV. When taking Films into consideration, India‟s first Film was screened in 1896. Today, Indian Film industry which is widely known as “Bolliwood” is the largest Film industry in the world, producing over 800 Films annually. The present inquiry deals with variety of sub topics when analyzing Indian mass media. The coverage, popularity, diversification, westernization, commercialization, technology, entertainment, education, politics, sex, violence, women and children, are some of such topics which are deeply and sociologically analyzed in this regard. The print media, Radio, TV, and Films are taken into account as comprised of Indian mass media throughout the study. Having understood that the nature of mass media is determined by social conditions, a...
tracking img