Paper - I
Media: Functions, Contents and History
Total Marks: 100
1.
News: Definition, Structure, Language, Reporting and Sub-Editing
2.
Feature, Column and Editorial: Difference of objectives, structure, style and content. 3.
Organizational Structures of national newspapers and news agencies
4.
Ethics of Journalism and Freedom of the Press
5.
Press Laws in Pakistan and Government Media Relationship
6.
Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar,
Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent
7.
Role of Radio, Television, print media and internet in Pakistan
8.
Social and Developmental Responsibilities of Pakistani Media
9.
Importance of Radio TV Documentary and Live Programmes
10.
Difference between the news of print media and electronic media
Paper-II
Communication, Advertising and Public Relations
Total Marks: 100
I.
Process of Communication: source-message-channel- Receiver-Noise and
Redundancy
2.
Barriers to Communication
3.
Principles of Effective Communication
4.
Development Communication and Development Journalism
5.
Difference between Mass Communication, Development Communication,
Development Journalism and Development Support Communication
6.
7.
Two step flow of communication and Opinion Leaders
Public Relations: Definition and Scope- Tools of Public Relations- Public
Relations in Pakistan- Difference between PR, Propaganda. Advertising and
Publicity.
8.
Advertising: Definition-Merits and Demerits- Advertising business in PakistanDepartments of an Advertising Agency.
9.
Importance of research in Advertising and Public Relations
10.
Advertising as the lifeblood of media
Recommended Books
1.
Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 2005
2.
Lorenz: News Reporting and Writing. New York. 2005
3.
Vilanilam: Advertising Basics: London,. 2004
4.
Treadwell: Public Relations Writing. New York. 2005
5.
Teeble ed.: Print Journalism. New York. 2005
6.
Schwartz: Associated Press Reporting Handbook. New York. 2002
7.
Hijazi and Iftikhar: Mass Communication: Skills, uses and Issues: Lahore.2006
8.
Shafiq: Journalism and Communication Lahore. 2006
You May Also Find These Documents Helpful
-
Waterloo road is a BBC one TV drama that focuses on teenage lives who attend high school; the plots are always focused on events in pupil’s lives within the school and outside of school. The show also focuses on adults related to the school or the teenagers/pupils. Waterloo road is not a watershed tv drama therefore is suitable for most age groups. The characters are represented in many different ways, for example represented by their class/status, sexuality, physical ability/disability, ethnicity, age and gender, regional identity.…
- 763 Words
- 4 Pages
Good Essays -
References: Castells, Manuel. "The Culture of Real Virtuality: The Integration of Electronic Communication ." The rise of the network society. Malden, Mass.: Blackwell Publishers, 1996. pp.220-255. Print.…
- 2248 Words
- 7 Pages
Powerful Essays -
Vivian, J. (2011). The media of mass communication (10th Ed.). Boston, MA: Allyn & Bacon. Ch.13. Retrieved from: University Of Phoenix Library…
- 878 Words
- 4 Pages
Good Essays -
Customized Naptidi Hodi International, innovators in Disposables. Contact & order today. hodi-international.comAre attack ads during a presidential campaign or other political campaign ethical?…
- 739 Words
- 3 Pages
Good Essays -
Review the following scenarios, and then write a paragraph for each one describing what media you think would be most appropriate to use and why. See Table 10-3 for suggestions.…
- 550 Words
- 3 Pages
Good Essays -
Coach Carter is a 2005 film directed by Thomas Carter. It is based on a true story, after the Richmond High School basketball coach Ken Carter portrayed by (Samuel L. Jackson) made headlines in for benching his undefeated team the Richmond Oilers due to poor academic results. In this essay I will be explaining how the film Coach Carter presents one or more key characters in a positive light. Many of the characters are seen in a negative light at the beginning of the film however as the film progresses many of the characters change and are seen in a positive light. I have analysed the character of Timo Cruz. I have done this by focusing on film codes and conventions such as Camera Angles and lighting.…
- 1566 Words
- 4 Pages
Good Essays -
To begin with, market-driven journalism has its advantages actually. News departments are not controlled by the state government which facilitates to avoid interference from the government. One of the features of market-driven journalism is the operation of news departments being in modern business management by corporate instead of by local government, intellectuals or individual investors. Compared with nowadays, news departments are megaphones of government, political parties and intellectuals in 70’s and 80’s. However, the entire journalism has altered to general public-concerned today unless it wishes for being eliminated from the changeable market where film and television culture is a booming trend worldwide. Without the government control, mass media could deliver sensitive social issues and reflect grassroots’ views towards the government. Moreover, mass media may take responsibility for monitoring the state mechanism. For instance, Chief executive candidate Henry Tang Ying-yen who was a Chief Secretary for Administration of HK before, was reported that there were unauthorized building works of his two adjoined residents at York Road, Kowloon Tong by almost all HK press. Even though Tang Ying-yen was a government official, in order to further find out the truth of incident, the press even rent 8 contractors for investigation. The incident has provoked widespread…
- 1055 Words
- 5 Pages
Better Essays -
Scott Rosner and Kenneth Shropshire. 2004. “The Business of Sports”. Jones and Bartlett Publishers. Print. (Accessed: November 2012).…
- 2153 Words
- 9 Pages
Best Essays -
“Struggling with autism in a small town” is not a common fantasy type seen in cinema films, which makes What’s Eating Gilbert Grape unique. Arnie, a character who displays symptoms of autism, is important to the overall meaning of the film. Arnie’s disorder not only pulls his family closer together, but it also shows the audience how someone with this communication disorder is viewed in a small town. His character development, as well as his family’s, is an inspiration. They are able to turn something that is usually seen as weakness into strength. The film was able to capture stereotypes concerning autism, such as frustration and annoyance. Also, Arnie’s character presented some misleading information of the portrayal of autism. By choosing to have a character with autism in the film, the audience was able learn about the communication disorder in an entertaining fashion through the development of the characters. Also, the audience was able to see different ways of handling the disorder through the characters of Gilbert and Ellen. Gilbert is more concerning and Ellen is more self-indulged and cares more about the views of others. The disorder was necessary to the film in order to develop characters, portray stereotypes, and shape the views of the audience.…
- 1104 Words
- 5 Pages
Better Essays -
• A personal computer connected to the Internet isn't a medium and the many computers that comprise the Internet aren't media.…
- 2858 Words
- 12 Pages
Good Essays -
In the 20th century Pakistani media didn’t made any progress and remained in the darkness, the only source of news was PTV. But the news on that channel was not always right because of political downfall.…
- 702 Words
- 3 Pages
Good Essays -
Kraidy, M. (2002). Globalization of culture through the media. In J. R. Schement (Ed.), Encyclopedia of communication and information…
- 2832 Words
- 10 Pages
Powerful Essays -
The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information, media plays a very crucial role.…
- 686 Words
- 3 Pages
Good Essays -
Communication is about identifying the appropriate audiences, so consequently it is more than just communicating to the target market. Examples of audiences are new category users, brand switchers, brand loyals, influencers, intermediaries, and internal employees.…
- 400 Words
- 2 Pages
Satisfactory Essays -
The subject matter of media psychology is a mother lode of material that psychology has actively mined for decades, but only within the last ten to fifteen years has the enterprise emerged as a distinct and explicit subdivision of psychology. Media psychology found its inspirational roots more than 90 years ago within the discipline of social psychology and in the early work of social psychologist Hugo Münsterberg concerning the psychology and the psychological impact of film. Published in 1916 under the title, The Photoplay: A Psychological Study, it was the first empirical study of an audience reacting to a film. Münsterberg also provided such a keen analysis of a screenplay's (then called a photoplay) grammar of visual construction and nascent cinematic conventions and their psychological impact on the audience, that his incisive words still echo today in numerous film school lecture halls and classroom seminars. And there was psychologist L.L. Thurstone, arguably the Father of Attitude Scale Construction and Measurement (a signature area of theory and research in social psychology), who developed scales for the measurement of attitudes toward movies for the famous and notoriously politicized Payne Fund Research in 1928. This study’s practically avowed purpose was to indict (not investigate) the medium of film as a source of inspiration of bad behavior in a youthful audience. Few psychologists, however, followed Münsterberg and Thurstone into the thicket of entertainment media influences and effects. It was not until the advent and market penetration of television in the 1950s coupled with concerns about unconscious influences of advertising, in all its forms and venues, that the attention and media interest of psychologists truly crystallized. Even then, academic psychology’s interests largely…
- 8480 Words
- 34 Pages
Powerful Essays