Paper - I
Media: Functions, Contents and History
Total Marks: 100
News: Definition, Structure, Language, Reporting and Sub-Editing
Feature, Column and Editorial: Difference of objectives, structure, style and content.
Organizational Structures of national newspapers and news agencies
Ethics of Journalism and Freedom of the Press
Press Laws in Pakistan and Government Media Relationship
Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar, Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent
Role of Radio, Television, print media and internet in Pakistan
Social and Developmental Responsibilities of Pakistani Media
Importance of Radio TV Documentary and Live Programmes
Difference between the news of print media and electronic media
Communication, Advertising and Public Relations
Total Marks: 100
Process of Communication: source-message-channel- Receiver-Noise and Redundancy
Barriers to Communication
Principles of Effective Communication
Development Communication and Development Journalism
Difference between Mass Communication, Development Communication, Development Journalism and Development Support Communication
Two step flow of communication and Opinion Leaders
Public Relations: Definition and Scope- Tools of Public Relations- Public Relations in Pakistan- Difference between PR, Propaganda. Advertising and Publicity.
Advertising: Definition-Merits and Demerits- Advertising business in PakistanDepartments of an Advertising Agency.
Importance of research in Advertising and Public Relations
Advertising as the lifeblood of media
Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 2005
Lorenz: News Reporting and Writing. New York. 2005...