Maslaysia Airline
- Choose a current marketing campaign in any industry. - Study the campaign and analyze the use of the marketing mix in the said campaign. - Give a critical review of the effectiveness of the communication and any recommendations on how it could be improved.
Introduction
Malaysia Airline started on 12 October 1937. On 2nd April 1947, Malaysia Airlines took its first commercial flight as national airline. Malaysia Airlines changed it name to Malaysian Airlines Limited after the formation of Malaysia in 1963. After that, Borneo Airways had incorporated into Malaysia Airlines Limited, within 20 years Malaysia Airlines Limited grew from single aircraft operator into a company with many employees.
A new logo was introduces and the airline grew exponentially with new services to Perth, Taipei, Rome, and London. However, in 1973, the partners went separate ways. Then Malaysia Airlines Limited was subsequently renamed Malaysian Airline System or in short, Malaysia Airlines. Now, Malaysia Airline flies around 37000 passengers daily to some 80 destinations worldwide. Malaysia Airline holds a lengthy record of service and best practices excellence in the last 10 years.
The competitor's background I. Air Asia's
Air Asia was establish since 2001, Air Asia has broken travel norms around the globe and has leading airline with the dream of making flying possible for everyone. Air Asia is for low-cost aviation through their innovation solutions, efficient processes, and passionate approach to business.
Air Asia X was establishing in 2007 to provide point-to-point networks to the long-haul business. Air Asia X committed to offer X-citing low fares, X-emplary levels of safety and care, an X-traordinary in-flight destinations in Australia, China, India, Middle East, and Europe.
II. Berjaya Air
Berjaya Air formerly known as Pacific Air Charter was incorporate on 15 August 1989. A team of experienced, able, and highly skilled pilots, some
Introduction
Malaysia Airline started on 12 October 1937. On 2nd April 1947, Malaysia Airlines took its first commercial flight as national airline. Malaysia Airlines changed it name to Malaysian Airlines Limited after the formation of Malaysia in 1963. After that, Borneo Airways had incorporated into Malaysia Airlines Limited, within 20 years Malaysia Airlines Limited grew from single aircraft operator into a company with many employees.
A new logo was introduces and the airline grew exponentially with new services to Perth, Taipei, Rome, and London. However, in 1973, the partners went separate ways. Then Malaysia Airlines Limited was subsequently renamed Malaysian Airline System or in short, Malaysia Airlines. Now, Malaysia Airline flies around 37000 passengers daily to some 80 destinations worldwide. Malaysia Airline holds a lengthy record of service and best practices excellence in the last 10 years.
The competitor's background I. Air Asia's
Air Asia was establish since 2001, Air Asia has broken travel norms around the globe and has leading airline with the dream of making flying possible for everyone. Air Asia is for low-cost aviation through their innovation solutions, efficient processes, and passionate approach to business.
Air Asia X was establishing in 2007 to provide point-to-point networks to the long-haul business. Air Asia X committed to offer X-citing low fares, X-emplary levels of safety and care, an X-traordinary in-flight destinations in Australia, China, India, Middle East, and Europe.
II. Berjaya Air
Berjaya Air formerly known as Pacific Air Charter was incorporate on 15 August 1989. A team of experienced, able, and highly skilled pilots, some