Mas vs Airasia

Malaysia Airlines | Parent Company | Penerbangan Malaysia Berhad | Category | International | Sector | Airlines | Tagline/ Slogan | "MH" is Malaysian Hospitality | USP | Premium Airline, Upper Middle Class, Middle Class | STP | Segment | Passengers Preferring Comfort / reliability | Target Group | Corporates / Upper Middle Class / Middle Class | Positioning | Premium international airlines | SWOT | Strength | 1. Strong Backing of Malaysian Govt2. It has extensive operations in South Asia, Middle East, Australia and other global destinations3. One of the most popular airlines across the world4. Strong brand recall and visibility due to excellent advertising and marketing5. The company has a strong workforce of over 20,000 employees6. It covers over 50 international and 35 domestic destinations with a fleet size of over 100 | Weakness | 1. Relying Heavily on International Onward Moving Traffic
2. Very Little Domestic Traffic and limited market share growth | Opportunity | 1. Increasing Global Presence2. More Routes internationally to popular destinations3. More services and choices to customers at airport facilities | Threats | 1. Rising Fuel Costs
2. Changing govt policies and regulations of regulatory bodies
2. Increasing Competition in SE Market | Competition | Competitors | 1.Singapore Airlines
2.Jet Airways
3.Air India Express |

Malaysia Airlines
Sistem Penerbangan Malaysia | | IATA
MH | ICAO
MAS | Callsign
MALAYSIAN | | Founded | ‹The template Start date and years ago is being considered for merging.› 1 May 1947 (1947-05-01) (66 years ago) (as Malayan Airways) | Commenced operations | ‹The template Start date and years ago is being considered for merging.› 1 October 1972 (1972-10-01) (40 years ago) | Hubs | Kuala Lumpur International Airport | Secondary hubs | Kota Kinabalu International Airport
Kuching International Airport | Frequent-flyer program | * Enrich * Grads | Airport lounge |