Page 1 of 32

Mas Holdings and Employees

Continues for 31 more pages »
Read full document

Mas Holdings and Employees

  • By
  • July 2012
  • 9067 Words
  • 3 Views
Page 1 of 32
Stakeholder Mark eting 14338012
Professional Certificate in Marketing

ST AKEHOLDER MARKETING

OPTION T WO – INT ERNAL AND EXTERNAL CUSTOMERS CIM MEMBERSHIP NUMBER: 14338012 TASK ONE : T WO SIDES OF A4 TASK TWO : 2,300 WORDS TASK THREE: 1,754 WORDS

Total Word Count : 8110 Words

I confirm that in forwarding this assessment for marking, I understand and have applied CIM policies relating to word count, plagiarism and collusion for all tasks. T his assessment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body if the text, a bibliography has been appended and Harvard referencing has been used. I have not shared with other candidates I further confirm that I have submitted an electronic copy of this assessment to CIM in accordance w ith the regulations

1| P a g e

Stakehold er Marketin g 14338012
Loyalty Ladder……………………………………………………………………………………. T he relationship cycle……………………………………………………………………………………………… 25 life 27 29

Table of Contents

How relationship model could be used at Aitken Spence travels…………………………………

Bibliography…………………………………………………………………………………………………………… Co mp an y Audit ……………………………………………………………………………………………………………………… 3 …………………… 33 Appendix One Task On e : Su mmary of Audit findings…………………………………………………………………………………… Background…………………………………………………………………………………………… Company 8 34 KMV

Appendix Two – Model……………………………………………………………………………………………………… 37 Task Two : Repo rt on th eo rganization’s relation sh ip with its employees………………………………… 11 Description of Structure and culture of Aitken Spence ……………………………………………………………… Recommendations to develop relationships between finance and customer care ……………… Internal Marketing communication to be used ………………………………………………………………… 13 14 15

Task Th ree : Presentatio non relation ship marketin g con cepts and applicab ility……………………… Reichheld’s service profit cycle …………………………………………………………………………………………… How it can it be used to improve external...