Mas Case Study

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M.A.S HOLDINGS CASE STUDY

Modern management theories revolve around the contribution of the worker in a company while the contribution of higher executives is felt only in the organisation’s financial sector, trying to increase and maintain share prices. Organisations have accepted the principles associated with total quality management, learning organisations, high performance organisations and have implemented balanced scorecards, while the chief executive’s primary focus is fixed on retaining control of the organisation to meet shareholder expectations. MAS Holdings is a Sri Lankan-based intimate apparel maker worth more that US$800 Million, which was founded by the three Amalean brothers in 1986. The company started out with a first order that was completed with 14 sewing machines and operators. With an experience of more than 15 years, MAS Holdings is one of Sri Lanka’s largest apparel manufacturers, operating in 10 countries with more than 21 plants with more than 35000 employees. The company is privately-held and owned entirely by the Amalean family. Chairman Mahesh Amalean, the eldest son of five children, held the CEO title until 2004. The current CEO and Deputy Chairman is middle brother, Sharad, who had previously been the CFO. The youngest brother, Ajay, is currently the Director of the Corporate Solutions division who also handles the creative Marketing and Design aspects of the business and oversees MAS’ Finance and Human Resources functions. The rest of the Executive Management Board consists of three Managing Directors, the Director of Corporate Development and the Group Director of Human Resources. All are professional managers and long-time MAS employees. MAS is composed of four business units: MAS Intimates, MAS Active, MAS Fabrics and MAS Investments which is not related to the apparel industry. The Intimates Division is the largest out of the four and consists of seven plants that manufactures bras, panties and briefs in Sri Lanka and...
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