Mary Kay

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  • Topic: Mary Kay, Marketing, Multi-level marketing
  • Pages : 4 (1370 words )
  • Download(s) : 649
  • Published : November 28, 2010
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Mary Kay is one of the largest cosmetic companies in the United States. Mary Kay Ash started her dream in 1963 when she first opened the doors to the very first Beauty by Mary Kay in Dallas, TX (Mary Kay, Inc.) It all began after she spent 25 years in direct selling for Stanley products. After a successful career with Stanley products, she started writing a book about direct sales, but it became a book about managing people. She started thinking about what a “dream company” would look like. It took her 20 years to actually publish the book. She decided to start a direct sales company since she was so familiar with it. She wanted something that would be appealing to women who could sell according to their own schedule. Once she found the proper structure, she decided on a product line of skin care.

“I envisioned a company in which any woman could become just as successful as she wanted to be. The doors would be wide open to opportunity for women who were willing to pay the price and had the courage to dream,” said Mary Kay Ash (Mary Kay 2007-2010).

Mary Kay Ash and her husband went ahead and invested their $5,000 life savings to rent an office and manufacture inventory of skin care products. They also employed nine independent sales representatives, which were called “beauty consultants” (Mary Kay, Inc).

A month before opening the doors of Beauty by Mary Kay, her husband passed away. Her oldest son, which is now the Co-founder, Richard Rogers, quit his job and helped Mary Kay Ash realize her dream. Organizational Structure:

Mary Kay Inc. has grown into a multi-billion dollar cosmetic company housing 4.500 corporate employees and 1.7 million independent sales members worldwide throughout 35 markets (Mary Kay 2007-2010). It still remains precisely what Mary Kay Ash envisioned – making a positive difference in communities while finding new and meaningful ways to make life more beautiful.

Mary Kay Ash developed a marketing plan...
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