Analyze current competitors and define the competitive landscape for your product or service.
Using the 14 ECO-Restaurants in marketing potential delivery services Subway’s main competition in a majority of the cities are Jimmy John’s, Quizno’s, and the sandwiches made by well-know pizza franchises. Additional hometown locally owned restaurants and delis in Illinois and North Carolina offer similar delivery services with a New York style twist. In comparing Subway’s Fresh Fit menu to similar sandwiches at Jimmy John’s and Quizno’s the difference in calories and fat is apparent. Subway’s 6-inch Black Forest Ham on 9-Grain Wheat bread with all the veggies is 290 calories and a mere 5 grams of fat (Doctor's Associates Inc., 2013). Adding Provolone cheese and light mayonnaise boosts the calories to 390 and adds an additional 9 grams of fat. Jimmy John’s Pepe sandwich made on 7-Grain Wheat bread with Provolone cheese and mayonnaise with the only veggie choices of lettuce, tomato, cucumbers, and onions is almost 700 calories and 36 grams of fat (Jimmy John's Franchise, 2010). Quizno’s website does not provide nutritional information. Subway offers a variety of fresh veggies and light mayonnaise as options, where as Jimmy John’s and Quizno’s is limited on the Fresh Fit items to add to a sandwich. In addition, Quisno’s only offers Artisian Wheat bread compared to Jimmy John’s 7-Grain Wheat bread and Subway’s 9-Grain Wheat bread.
Doctor's Associates Inc. (2013). Menu and nutrition. Retrieved from: http://www.subway.com/Menu/Product.aspx?CC=USA&LC=ENG&ProductId=5&MenuId=54&MenuTypeId=1 Jimmy John's Franchise. (2010). Nutritional information. Retrieved from: http://www.jimmyjohns.com/menu/nutrition.aspx
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