Mary's Maids Cleaning Services

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Running Head: MARY’S MAIDS

Mary’s Maids Cleaning Services

Prepared for Vicki Long
Keller

Submitted by
Shunta Dorrough
On
March 21, 2010

Table of Contents

Executive Summary ……………………………………………………………………3
Mission
Objectives
Product/ Services Description Situation Analysis ……………………………………..4 Target Market …………………………………………………………………………...6 Competitor & Substitutes ……………………………………………………………….7 Pricing …………………………………………………………………………………... 8 Channels of Distribution ………………………………………………………………… Promotion ………………………………………………………………………………… Promotion Budget ………………………………………………………………………...

Executive Summary
Mary Maids Cleaning Services (MMCS) is a residential house cleaning service serving upper-class families in Plano, TX. Through generous human capital investments, MMCS will exceed our customer's expectations. We will be servicing the wealthy single-income households and affluent two-income households. These targeted families will be willing to pay a premium for our service because of the high level of professionalism and trustworthiness that we offer, not replicated by any of our competition. MMCS projected growth rate is very high each year with respectable profit margins as a percentage of sales. MHCS will be a home-based business. By the end of year one, MHCS will have five additional employees. There are many options for maid services, but there is only one that stands out as the best Mary Maids that is. Mary Maids Cleaning Service's mission “Is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Mary Maids Cleaning Service's objectives for the first four years of operation include: • To create a service based company whose #1 goal is exceeding customer's expectations. • To increase our number of clients served by 20% per year through superior service. • To develop a sustainable home-based business, living off its own cash flow. • The utilization of Mary Maids Cleaning Service on a regular basis by at least 30% of the leads that contact us for more information. Product/ Services Description Situation Analysis

MMCS will offer a wide range of services to the residential client, from general room cleaning to child/pet disasters which can go hand in hand. We will be going after the upper end of the market, typically the affluent whose spouse does not have a full-time job but chooses to do other things with his/her time, or the two income family who chooses not to clean the home themselves. The business will be based out of the CEO Mary Blanktrip’s home office. Between the hours of 6AM-8AM Mary will work on scheduling, estimates, inventory, ordering, and customer care management. The home office will include a computer, land phone line, and a fax machine. From 9AM-5PM Mary will clean homes until additional staff is hired. Mary Maids Cleaning Service's start-up costs include equipment needed for a home-based business (Exhibit 1), initial legal fees, marketing fees, cleaning equipment and supplies, uniforms, and signs for employee vehicles. Employee expense is a commercial vacuum cleaner and assorted brooms, mops, and chemicals (biodegradable).

SWOT
Strengths
• CEO of Mary Maids Cleaning Services was a stay at home mom for 25 years • Mary understands what it takes to balance home, children, and work • Mary will achieve this high level of service through extensive training and a continuous learning process Weakness

• Major competition Molly Maids
• New company to the area
• First time business owner
Opportunity
• MMCS will be qualifying leads over the phone with estimates • MMCS will arrange a in house meetings to give estimates • The sales process will begin through the...
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