The Walt Disney Company acquired Marvel Entertainment, Inc. at a price of $4.24 billion, on December 31, 2009. Since then Marvel Entertainment has been run as a limited liability company under the Walt Disney Company. Isaac Perlmutter CEO of Marvel Entertainment continued to retain his position after the Disney purchase and he now “oversee Marvel properties and will work with Disney's corporate branch to integrate Marvel's properties under the Disney umbrella.” (w1) "Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Perlmutter. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."(w1) Corporate structure at marvel Entertainment is further divided base on the company’s operating divisions and subsidiaries. The three divisions part of Marvel Entertainment are Marvel Toys, Marvel Television, and Spider-man Merchandising, L.P. Marvel Toys, the toy division of Marvel Entertainment is run by Isaac Perlmutter. Marvel Television launched in 2010 is run by Jeph Loeb. And Spider-man Merchandising, L.P is “a joint venture of Marvel and Sony Pictures Consumer Products Inc, which owns the rights to Spider-Man movie related licensed products.”(w2) Much of the media content that comes from Marvel Entertainment is produced under several different subsidiaries. ● Marvel Entertainment International Limited
● Marvel Film Productions LLC
● Marvel Internet Productions LLC
● Marvel Property, Inc.
● Marvel Toys Limited
● MRV, Inc.
● MVL Development LLC
● MVL International C.V.
intellectual property holding companies
● Marvel Characters, Inc.
● Marvel Characters B.V.
● Marvel International Character Holdings...