Marvel Case

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  • Topic: Marvel Comics, Stan Lee, Fantastic Four
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  • Published : October 16, 2011
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Case Study – Marvel Entertainment

Industry Analysis

Comic Book Industry:
The comic book industry contains comic or comicbooks that contain narrative artwork in the form of separate panels that represent individual scenes often accompanied by dialog boxes. The first comic book appeared in the United States in 1933 usually appearing in the earlier newspapers comic prints. The reason for the name “comic book” came from the use of humor comic strips in newspapers. However most modern comic books tell stories in a variety of genres. (source:

Competition – High:
Main competition - DC Comics
Threat of New Entrants:
High capital; They have a lot of funding which lets them advertise and fund projects which makes it harder for new competition to enter.

History of the Company:
Marvel Entertainment Inc was established in 1930’s and was owned by Martin Goodman. Originally the company started out with detective stories, science fiction, Westerns, crime and horror. It wasn’t until 1939 when the company actually released its Marvel Comics series which featured the Human Torch and Nanor the Sub-Mariner.

Comic books actually kept the general public distracted from the depression era with the creation of Marvel’s Captain America who battled against the emerging Nazi threats. The now famous Stan Lee began working as an assistant in the 1940s at his cousin Goodman’s company. Later Lee is now synonymous with Marvel Comics as the editor, manager and spokesman. The 1940’s would be known as the Golden Age of comic books.

The 1960’s gave rise to the emergence of many popular superheroes we know in the present. Stan Lee co-created Marvel’s most popular character, Spider-Man. Over the years Marvel released several recognizable names such as the Fantastic Four, the Incredible Hulk, the Avengers, and the X-Men under the name Marvel Comic Groups which led to its first televised superhero show. However in the 1970’s comic...
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