Comparative Analysis Of
Consumer Preferrence Between
Maruti Suzuki Wagon R
CHIRAG G. WALA
S.Y.BMS ‘B’ 5652
RESEARCH PROJECT SUBMITTED TO
MISS. RICHA JAIN
Indian automobile industry has grown leaps and bounds since 1898, a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 1 in Two Wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units, it may not be an exaggeration to say that this industry in the coming years will soon touch a figure of 10 million units per year.
The automobile industry in India — the ninth largest in the world with an annual production of over 2.3 million units in 2008 — is expected to become one of the major global automotive industries in the coming years
In this project we have undergone a detailed analysis of India automobile industry by using Fundamental and Technical tools. In order to better understand the performance of the industry we have made comparative analysis of Two players Hyundai motors and Maruti Suzuki ltd considering their two competitive cars i.e.., Hyundai i10 and Maruti Suzuki Wagon R.
TABLE OF CONTENT
Research methodology (design)
Graphical representation of Questionnaire
Recommendation for actions
Today there is a cut throat competition in the market and an Automobile industry cannot escape itself from this competition. So its became very important for every company of this industry to provide better services to aviary the comparative advantage. So this project is done on consumer preference towards Hyundai i10 Era v. Maruti Suzuki Wagon R to increase the satisfaction level of its customers, so that it can retain its customer for a long time and can... [continues]
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