Martha Rinaldi Case Analysis
Martha Rinaldi Case Analysis
BACKGROUND
Martha Rinaldi, a twenty seven year old aspiring business woman who has recently completed her MBA. Originally from Iowa, she completed her undergraduate degree in Computer Science in 2006 from the University of Iowa. From there, Rinaldi began her MBA at a top notch business school in Chicago, with her focus on marketing. After completing her first year in the MBA program, Rinaldi took a summer internship as assistant to the Director of Promotions at a Chicago based restaurant chain called Deep Dive Pizza. During her short time at Deep Dive, Rinaldi contributed ideas about brand awareness and new product development. But her most noticeable contribution came from her final return on investments presentation. This persuasive presentation caught the attention of Deep Dive’s CEO, ultimately creating a job offer for her with the Deep Dive promotions team once she completed her MBA the following summer.
When Rinaldi finished her MBA in 2008, she was faced with two offers. First, she had the opportunity to return to Deep Dive as a lead for a special projects team in the marketing department. Her second job offer was an assistant product manager at Potomac Waters in their Health Drinks Division. To help make her decision, Rinaldi began to research each company and self-assess her needs as they relate to her career ambitions. After careful consideration, Rinaldi decided Potomac Waters, a nationally established company with a proven record of marketing brilliance, would give her the best opportunity to meet her career ambitions and personal needs.
INDIVIDUAL NEEDS & GOALS
Need for Achievement and Individual Goals
In this case Rinaldi has several underlying needs. Needs, physical or psychological, can describe behaviors associated with motivation. Rinaldi’s needs reflect her effort at Potomac. She wants to contribute to the success of the health drinks division and its brands, while learning a great deal from
BACKGROUND
Martha Rinaldi, a twenty seven year old aspiring business woman who has recently completed her MBA. Originally from Iowa, she completed her undergraduate degree in Computer Science in 2006 from the University of Iowa. From there, Rinaldi began her MBA at a top notch business school in Chicago, with her focus on marketing. After completing her first year in the MBA program, Rinaldi took a summer internship as assistant to the Director of Promotions at a Chicago based restaurant chain called Deep Dive Pizza. During her short time at Deep Dive, Rinaldi contributed ideas about brand awareness and new product development. But her most noticeable contribution came from her final return on investments presentation. This persuasive presentation caught the attention of Deep Dive’s CEO, ultimately creating a job offer for her with the Deep Dive promotions team once she completed her MBA the following summer.
When Rinaldi finished her MBA in 2008, she was faced with two offers. First, she had the opportunity to return to Deep Dive as a lead for a special projects team in the marketing department. Her second job offer was an assistant product manager at Potomac Waters in their Health Drinks Division. To help make her decision, Rinaldi began to research each company and self-assess her needs as they relate to her career ambitions. After careful consideration, Rinaldi decided Potomac Waters, a nationally established company with a proven record of marketing brilliance, would give her the best opportunity to meet her career ambitions and personal needs.
INDIVIDUAL NEEDS & GOALS
Need for Achievement and Individual Goals
In this case Rinaldi has several underlying needs. Needs, physical or psychological, can describe behaviors associated with motivation. Rinaldi’s needs reflect her effort at Potomac. She wants to contribute to the success of the health drinks division and its brands, while learning a great deal from
References: Amabile, Teresa M., & Kramer, Steven J. (2007). Inner Work Life: Understanding the Subtext of Business Performance. Harvard Business Review, 72-83. Champoux, Joseph E. (2011). Organizational Behavior: Integrating Individuals, Groups, and Organizations. New York: Routledge. Groysberg, B., Lee, L., & Nohria, N. (2008 July-August). Employee Motivation: A Powerful New Model. Harvard Business Review, 78-84. Hill, Linda A. (2001 August). Martha Rinaldi: Should She Stay or Should She Go? Harvard Business School, case 4310.