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Introduction Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years. This is a company that grew extremely fast in little time, that their management found themselves not being able to keep their operations and finances under control. Apple Inc. has been forced to reevaluate and redesign it’s organizational culture and organizational structure to avoid bankruptcy. The organizational culture of Apple is one of change; with the drive to outperform and succeed as their major objectives. The organizational structure of the company has also transformed to be more competitive in a critical juncture in the company’s history. Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. This paper will describe the organizational culture and structure of Apple (www.fundinguniverse).Organizational Culture The culture of Apple was based on an ideal that self-motivated individuals will work harder if they do not have a boss micromanaging every action. The unique structure of Apple had allowed it to grow and react more quickly to changes than its competitors. The reason for the quick responsiveness is simple; it is much easier to get a project started if there are only a few people to obtain approval from. Apple initially grew fast, because decisions were made at the lowest possible level. Corporate headquarters made policy and oversaw all activities, but the local employees made the day-to-day decisions on the ground in countries all over the world. This type of top-down philosophy allowed for quick responsiveness and resolutions to situations without involving the corporate headquarters, thus avoiding corporate red tape (Mc Shane and Travglione, 2005, pp. 89-290).Organizational Structure The organizational structure of Apple was almost non-existent and focused on placing decision making in the hands of the people in the field. Apple was doing incredibly well and had gotten the attention of many people because the company worked well and was very responsive to change. However, things took a downward turn and Apple found themselves in a financial nightmare. Apple suffered problems in regional areas, specifically in the accountability of spending and in fiscal decision-making. The same "top-down" ideology that helped Apple grow also opened the door for some serious financial losses. With employees at different levels making decisions, it became difficult for the corporate office to keep track of spending and purchasing (Offer Mann & Spiro’s, 2001, pp. 376-92).Behavior at work (personality traits)Apple Inc. case study Personality refers to the relatively stable pattern of behaviors and consistent internal states that explain a person



s behavioral tendencies. Personality has both internal and external elements. The external traits are the observable behaviors that people rely on to identify someone



s personality. Personality is bothinherited and shaped by the environment (Mc Shane and Travglione, 2005, pp 89-290). Some examples of personality traits are quiet, aggressive and ambitious (Robbins et al., 2003, pp 178-90).While working overtime late one night, you accidentally overhear a colleague called Amanda having a telephone conversation in which she states that she had stolen ideas from a co-worker and close friend of yours called Bill. Amanda recentlyreceived a prestigious promotion on the basis of stealing Bill



s ideas, while Bill has been reprimanded by his manager for not performing up to the organization’s expectations (Glinow, 2003, pp 189-67).Values, perceptions and personality traits are the key concepts that shape an in

dividual



s behavior and way of doing things in day to day life as well as in organizational factors and issues. That is why the study of these concepts...
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