Marrybrown: Good Choice for Good Tasty Food by the Halal Journal Published 5 Years Ago

Topics: Chicken, Franchising, Saudi Arabia Pages: 2 (506 words) Published: March 19, 2011
Marrybrown: Good Choice for Good Tasty Food
By The Halal Journal published 5 years ago
Marrybrown is Malaysia"s largest homegrown fast food chain offering a wide choice of tasty and freshly cooked meals at affordable prices. Some of the delicious meals featured include crispy and juicy fried chicken, burgers, seafood, spaghetti, satays, salad and rice-based items. The cozy outlets on the other hand provide for a fun eating-out experience for the whole family with its fresh and contemporary look that is visually attractive to the entire family and equipped with a children"s play section - and the food, served fast and friendly. Since it was established in 1981, Marrybrown has grown to be a popular quality brand that upholds its ‘Good Choice Good Taste" motto. There are currently more than 200 Marrybrown outlets operating in Malaysia, China, India, Sri Lanka, Saudi Arabia, Iran and the UAE, with up to 5,000 dedicated staff employed. Nevertheless, the company is looking to further expand its markets outside Malaysia specifically Asian countries with a population of at least 500 million people, predominantly Muslim countries and countries that Marrybrown competitors have not yet ventured. Group Managing Director Nancy Liew said that Marrybrown"s success thus far in penetrating international markets has much to do with learning about the different business cultures between one country and another. Besides that, the company also has to overcome language barriers when setting-up in non-English speaking countries. Moreover, the company has to source for raw materials as well as human resource besides do market research on consumer preference. Liew said that Marrybrown is nevertheless aiming to be a global food corporation and plans to do so through franchising. Franchisees would benefit from years of refinement that have gone into developing the Marrybrown concept and products. The company offers a full business format franchise, incorporating total goodwill as well as...
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