Fried Chicken -Burgers -Seafood Noodles -Porridge -Finger foods Deserts -Beverages -Rice base products
• • •
McDonalds -KFC Pizza hut -Pizza Express Subway -Local burger and pizza shops
Marketing Environment of Marrybrown: Marrybrowns marketing environment differs in Malaysia and other countries because of its brand image. Marrybrowns Brand image sounds better than its competitors in Malaysia but in other countries it does not have high brand image. Global competitors like McDonalds and KFC are targeting all types of customers in market but considering Marrybrown it highly targets halal food customers. In other case, Marrybrown is the only fast food chain serves rice base products and noodles in fast food industry which attracts Asians quickly. Price which separates Marrybrown from all other fast food chains because of its low price and high food quality.
Globalisation of Marrybrown needs to be improved in various ways. It mainly concentrates in Asia and Middle East countries not in Europe, Africa and American countries....