Topics: Marlboro, Philip Morris USA, Logo Pages: 2 (546 words) Published: March 11, 2008
Product Attributes:

Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market.

•Package and label:

The geometric design of the red, white and black-lettered flip-top Marlboro package boosted the appeal of a strong independent individual. The public embraced the red box as a symbol of membership to the club that recognized the Marlboro Man as their spokes-person. The box was a membership card available to everyone, an investment for themselves and their reputation, in the positive image of the Marlboro Man. •Slogan:

Slogans of Marlboro cigarettes:
-You get a lot to like with a Marlboro
-Come to Marlboro Country
-Come to where the flavor is


Ideal sample to exemplify the graphical bases that sustain a made well emblem. This logo combines the geometric forms without it reduces mobility and lightness; the result is elegant but fresh. The logo Marlboro is executed by so many precision that will never turn out to be a problem to place it. •Warranty, awareness label:

In the package are three quotes like:
- Nowadays there does not exist a cigar that reduces the risks to the health. - To smoke during the pregnancy, it increases the risk of premature childbirth and low weight in the newborn child. - Sale prohibited minors

•Color theory application:
The advertisements of the Marlboro Lights and the Marlboro Menthol are a bit different from the characteristic of Marlboro ones. The background color of the Marlboro Lights advertisements is golden. This is similar to the Yellow brand of the Marlboro Lights. Moreover, the Background of the Marlboro Menthol is a green valley. The virility is resembling the brand of the Marlboro Menthol. In addition to the...
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