Markting Plan

1.0 EXECUTIVE SUMMARY

Our company launch a new brand of T-Shirts. Initial phase of our market penetration will lead us to launch 2 types of T-shirts for male & female each. Although the huge market of Klang Valley is infested with certain other brands of garments with extreme emphasis over formal shirts but lacks in publicizing T-Shirts of both local and international companies. Compensating this gap in order to capture market share we are launching 2 prototypes of much neglected casuals and after analysis of success rate we’ll promote more successors of the previously launched products.

Our primary focus is on per head cost of the product while targeting the working class, middle class and lower middle class. Visionary targets are to compete will local as well as foreign brands while establishing trustful relationships with target customers by granting bang of buck products, which will suits there status, financial issues with an enhance comfort level while using our wears.

First of all we will focus on Kuala Lumpur later we will establish a base to promote our products in other parts of Klang Valley. But it all depends on the success rate of the 2 prototypes that we are launching under the brand name of e-Wear. Secondary task will be to minimize losses and maximize profits per annum and to keep sales on a steady pace.  

2.0 SITUATIONAL ANALYSIS

2.1 Market Analysis

2.1.1 Market Needs and Wants
The use and demand of casual wear (T-shirts, jerseys, shirts, trousers, boxers, Bermudas) are increasing day by day. The average usage of a teenager between 12-to-18 is somewhat 15+ hours a day or sometimes for the whole day they prefer to wear casuals except for some party or some exceptional event. Teen’s under this age segment prefer to use more economical wear with up to date fashion which reflects their personality. Teen’s income most probably comes from their parents as pocket money or from their personal reserves, most of the times there will be... [continues]

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