Marks and Spencer

1) Marks and Spencer Introduction, History and Strategy Change 3
2) Marks and Spencer Business Model Strategy 4
3) Marks and Spencer Strategy Fit, Strategy Employee Behaviour 5
4) Linking the Business Strategy to HR Policy 6
5) Reward Systems, Unitary Approach 7
6) Executive Summary 8
7) Bibliography 9

Introduction:

The company I have chosen to do my assignment on is Marks and Spencer. The reason why I chose this organisation was because of its popularity in our economy also its reputation in people’s perspectives. I will also show how this particular organisation ties their choice of strategy overall into the business. I shall explain what strategies Marks and Spencer used in their company to the current strategy they have to date.

History:

Michael Marks is a German man who began working in England selling penny goods on a stall until one day he had a vision that change his life. This mission was to become partners with a man called Tom Spencer who bought into this partnership for a couple of hundred pounds. Back in 1984 in Manchester Michael Marks and Tom Spencer formed the famously known business called Marks and Spencer. This global wide business is known as a retailer specialising in food and household products. The heart of this organisations retail is clothing, particularly women’s clothing and their target are both male and female customers within the age group of 30 and upward. This company has a worldwide reputation for its unique quality food. Marks and Spencer’s was the very first retailer to sell products under their own name, which made this brand unique. Their aims and objectives are to produce high quality products and services in regards to maintaining a large amount of consumers in this competitive market. (Marks and Spencer’s)

M&S Strategy change:

In the 1990s Marks and Spencer profits were falling and they were becoming competitively weak. One board member blamed it on the case of bad designs,... [continues]

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