Preview

Marks and Spencer

Powerful Essays
Open Document
Open Document
2709 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marks and Spencer
MARKS & SPENCER (Individual Analysis)

Words Count:2064(excluding tables)

[pic]

Introduction:

Marks and Spencer plc is a UK-based company. The business is known best as a retailer. There are over 622 Marks & Spencer stores throughout the UK that sell clothing, food and household goods. The core of its retailing business is clothing, particularly women's.

What market segments do the three different product ranges serve? Assume that the Perfect and Classic ranges serve essentially the same segment.

| |Perfect and Classic ranges |Autograph range |Per Una range |
|Logo |[pic] |[pic] |[pic] |
|Target Customer Age | | | |
|Range |Women of all ages |35 years and above |25-35 years |
|Estimated Clothing | | | |
|Size |UK 8-24 |UK 8 - 22 |UK 8 - 18 |
|Main requirement |Simple and basic pieces. |Elegant and timely pieces. |Special and detail design to make it a |
| | | |unique piece of clothes. |

Being the largest clothing retailer in the United Kingdom, as well as being the 43rd largest retailer in the world with over 21 million people visiting their stores each week, Marks and Spencer (M&S) had made a name in the British culture just as much as the Beatles and Fish & Chips. When people talk about M&S, people use to think of the ranges of quality clothing they offered that would last for as
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Unit 3 D1
    • 883 Words
    • 1 Page

    Unit 3 D1

    businesses. Marks and Spencer need to market their products well that’s one thing they need…

    • 883 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Mark and Spencers Research
    • 325 Words
    • 2 Pages

    Mark and Spencers Research

    Marks & Spencer’s is a nationwide business meaning that they have branches throughout the UK; they are also a profit making business.…

    • 325 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Stakeholders Unit 1 Assignment 1
    • 3267 Words
    • 14 Pages

    Stakeholders Unit 1 Assignment 1

    | They want to have sturdy orders and punctual payments. They also want to feel appreciated by the company that they give to. Marks and Spencer’s have around 2,000 product suppliers in over 70 countries and they are unique in labeling all of their products with the…

    • 3267 Words
    • 14 Pages
    Better Essays
    Read More
  • Powerful Essays

    M&S Failure in Internationalisation
    • 1672 Words
    • 7 Pages

    M&S Failure in Internationalisation

    Marks & Spencer ( M&S) , popularly known as Marks & Sparks , one of the leading retailers in UK began internationalizing in early 70s with formal store based operations in Canada and so on and so forth. However , On 29 March 2001, Marks and Spencer (M&S) announced that it was to sell its Brooks Brothers clothing chain (USA and Japan) and Kings supermarkets (USA) businesses, and turn its company-owned stores in Hong Kong into a franchise. In addition, it was going to close most of its company-owned continental European stores, viewing them as ‘distractions’ in its quest to restore its fortunes . A wave of protests across continental Europe about the closures and job losses was the result.…

    • 1672 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Pestle Report on Marks and Spencer
    • 1511 Words
    • 5 Pages

    Pestle Report on Marks and Spencer

    Marks & Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, aswell as being a food retailer. Most of it’s domestic stores sell both clothing & food, and since the year 2000 Marks & Spencer have started to expand into other ranges such as homewares, furniture & technology.…

    • 1511 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Technological Factors on Marks and Spencers
    • 622 Words
    • 2 Pages

    Technological Factors on Marks and Spencers

    Talk of a consumer downturn has resonated about the City and government in recent weeks. Now there is no doubt. Marks & Spencer, purveyor of 10% of the nation's clothing and specialist in foodie treats, is hurting. After two years of growth, the food and fashion giant has been stopped in its tracks by a grim combination of economic factors, ranging from bad mortgages in the US to rising petrol prices and the mountainous personal debts of British shoppers.…

    • 622 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Marks and Spencer's Company Analysis
    • 992 Words
    • 4 Pages

    Marks and Spencer's Company Analysis

    Marks and Spenser is the largest retailer in UK, and 43rd in the world. The company owns more than 1103 stores, of which 703 - in the UK, and the remaining 400 in 44 other countries (Marks & Spencer, 2013). M&S has been known as a manufacturer of clothing, but since the 2000s, the company developed in other areas, including: food, household good, financial services. In 1998, M&S became the first British retailer profit of which exceeded £ 1 billion (Bevan, 2002). This essay will focus on origin and key developments. Also, it will touch on strengths, weaknesses, opportunities and the threats the organization faces.…

    • 992 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    M1
    • 1341 Words
    • 4 Pages

    M1

    Marks and spencer is a major British retailer that specify in the selling of clothing, home products and luxury food. Marks and spencer is a public limited company because they sell shares to the public. The main aim of marks and spencer is to maximize profit and become the world’s most sustainable major retailer by 2015. Some objectives that they have set are to:…

    • 1341 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Topshop
    • 576 Words
    • 3 Pages

    Topshop

    Topshop is a British multinational retailer which specialises in fashion clothing, shoes, make-up and accessories. It has around 440 shops, 319 of which are in Britain, across 37 countries and online operations in a number of its markets. It is part of the Arcadia Group(75%), which is controlled by Sir Philip Green and owns a number of other retail outlets including Burton, Dorothy Perkins and Miss Selfridge(25%).…

    • 576 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Topshop
    • 2393 Words
    • 10 Pages

    Topshop

    I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for the boutique sections of Topshop.…

    • 2393 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Topshop
    • 941 Words
    • 4 Pages

    Topshop

    Topshop being a popular brand never fails to have the latest styles and fashion trends.…

    • 941 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marks Spencer
    • 9814 Words
    • 38 Pages

    Marks Spencer

    For managers at Marks & Spencer the year 2000 was turning out to be a less than auspicious…

    • 9814 Words
    • 38 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marks and Spencer's Marketing Strategy
    • 5094 Words
    • 20 Pages

    Marks and Spencer's Marketing Strategy

    One of the big organizations in the retail business is Marks and Spencer (M&S). It is one of the UK 's leading retailers of clothing, foods, home ware and financial services, serving 10 million customers a week on over 300 UK stores. M&S is headquartered in London, UK.…

    • 5094 Words
    • 20 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marks and Spencer
    • 1280 Words
    • 6 Pages

    Marks and Spencer

    The module provides opportunities for students to develop and demonstrate knowledge and understanding, qualities, skills and other attributes in the following areas and by the end of this module, learners must be able to:…

    • 1280 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Comparison of M&S to Tesco Plc
    • 3962 Words
    • 16 Pages

    Comparison of M&S to Tesco Plc

    Marks and Spencer Group (M&S) is the premier retailer in clothing, foods and home ware within the United Kingdom. The company’s commitment to quality, value, service, innovation and trust is a key contributor to their success as a high street retailer in the UK. Their current core UK operations centre around three divisions, food, general merchandise (including clothing and home ware), and the financial services industry. Therefore Tesco plc is the prime UK retailer to analyse and compare growth, financial performance and the financial status of M&S Plc in line with other competitors within the same industry.…

    • 3962 Words
    • 16 Pages
    Powerful Essays
    Read More

Related Topics