marking guide

Topics: Economics, Unemployment, Macroeconomics Pages: 4 (333 words) Published: March 5, 2014
STUDENT NAME:
TASK 1:Innovative Business Research
COURSE CONTENT:
2A Environ.
Social, cultural and Economic
impact of economic factors on business function
inflation
high and low interest rates
availability of skilled and unskilled labour
high/low unemployment rates
2B
Social Cultural and Economic
factors that influence spending patterns of Small to Medium sized Enterprises (SME) and consumers economic growth
economic downturn
2B
Political and Legal
Intellectual Property (IP) in Australia
Definition and purpose
types of intellectual property
patents, domain names, trademarks, designs
process for Australian IP registration.
2B
Marketing
the stages of the product lifecycle
development, growth, saturation, decline
TIME:
1 week
Due Date
Thursday, 6 March 2014
TASK DETAIL:
INVESTIGATE TASK 5%
Select and research an innovative business of your choice using a variety of sources. Include all sources in a bibliography.
Reference sources correctly.
3

Product a report showing the results of your investigation.
Use the report template provided.
Use graphics where appropriate
Ensure you cover the required content in appropriate detail
72

Total Marks
/75
Comments:

……………………………………………………………….……………………………………….
Teacher SignatureDate

MARKING KEY

Name: ________________________________________________

Investigate
Variety of Sources
/3
1
Uses one source of information.

2
Uses more than one source of information (internet, video, book, worksheet etc)

3
Uses more than two source of information
Report
Business Investigation
/72
Business Description
Business Name
Description goals, mission, ownership etc,
1 mark
5 mark
/20

Product description/s (features, competitive advantage)
Outline Product lifecycle of business
Characteristics of stages in product lifecycle
3 marks
3 marks
8 marks

Business Innovation
Define innovation
Importance of innovation for...
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