Marketting Reflective Essay

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Throughout my whole life I always knew that one day I would successfully be an electrical and electronic engineer. That is why after my GCSE’s I chose to do a national diploma in electrical and electronic engineering (EEE) side by side along with my usual A level’s. After getting and unconditional offer from Queen Mary University I decided to build my career through doing BSC in EEE. But after a year went by because of family reasons I had to give up my engineering and help out my family financially. Then when I came back to studies I lost interest in engineering and started to focus more in business management for a particular reason being there is a module called “Marketing”. Marketing is a key element that has been within our family for years as my father always been a businessman manufacturing garments i.e. clothing. Because of this reason someday I might have to take over the business and so marketing, advertising, etc would be need from me and that made up my mind in doing BA Hons in Business Management in Middlesex University.

I finalized my mind to go onto the business management programme so that I can develop myself for the upcoming working field hence may end up running my own profession. The techniques I needed to gain from this course was very important so there was a module called marketing that I had to prior know of. Mainly in marketing I had go through Marketing Implementation (MI) because it included the entire idea of how business decisions are made by the 4p’s which is price, promotion, product and place. All these are needed to put into function, as this will set out on to what the business is actually trying to accomplish. A marketing strategy helps to progress well-organized ways to influence consumers and inspire their upcoming constancy to a corporate, commodity or service. The marketing plan emphases on the finest opportunities for advancing sales and growing above the controversy by concentrating on the firm's capabilities. (Week 20).

As this unit was a core element for my understanding, it also gave me an overview of marketing being related to the wider world such as socially, politically and off course environmentally. It also helped me in acquiring my talents in the principal of marketing actions in the business world and in the advancement and exertion of marketing strategies. (Staub)

Through my work experience in working with a company in dealing with buying and selling (warehouse) I have well enhanced my awareness, talents and capabilities. I work as an assistant manager in dealing with marketing and advertising decisions, which will lead the company into success. I mentioned the above information because my marketing module has made me more aware about the buyers on how they progress in taking steps in dealing with decisions that will also reflect their flow of business into a profitable direction. (Jobber)

During my first Academic year, I had to get used to the university lifestyle i.e. get more familiar how the marketing lecturers teach at a degree level, going into seminars to take help for that particular module, group work, presentations, etc. I did try hard initially as everything was new to me but as the days went by I felt much positive and self-reliant in everything I did rather than depending on someone else to ask for help. I have also observed that without reading marketing textbooks or lecture notes we all tend to lag behind and thus do not get the idea of what is going on in the lectures. So I adapted this skill in achieving better grades and also gave much effort on lecturer’s feedback i.e. Natalie on how I am doing and sharing my thoughts in the seminars i.e. Michala.

Also, having acknowledged this, I intended to focus more on my subject areas that is international marketing i.e. businesses expand their firm internationally in order to attract more consumers with different mentality, different wants of goods and services to increase profits. What I learned...
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