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Marketting

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  • November 6, 2013
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Task – 1. A
Definition of operation management
Andrew Greasley defines operation management as“Operation management is essential for all the organization. It will act like bridge between the customers and the top management. It is like heart of the organization. The operation activities will be carried out in the all kind of organization. This activity cannot be avoided. It is all about serving the customers by various activities and delivering the goods and services.” (Cited from: Andrew Greasley, 2006, Operational management, 2nd edition, West Sussex England) The role of the operations management

The operations management plays major three important roles. They are as follows, 1. Implementer
2. Driver
3. Supporter
Implementer
The first important role of the operation management is they act as an implementer. The functional level people frame the strategies as per the market and organization need. Those strategies will be implemented by the operation management. Implementing the strategies will be done by the operation management as per the direction of the functional level. Driver

The operation management acts as a driver. They help the organization to reach their organizational goals by their operations. The various activities have been carried out by the operation management to reach that ultimate organizational goal. Supporter

The operation management acts as a supporter. The operation management supports the organization by providing various resources like human resources and the information about the market. This will help the organization to reach their ultimate goals and the objectives. The help the organization by implementing the strategies and they will monitor the strategies and they will provide the feedback to the functional level people to make corrective action if required. This will ensure the organization to stick on their aims. Importance of the operation management

1. The operation management will help the organization to...