Markettin Segmentation

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Marketing Management
By
Rishath.R

1-Anti Wrinkle
* Segmentation.
* Cosmetics and Skin Care
* Anti Ageing Cream

* Geographically
* People with Wrinkles
* Travellers.

* Demographically
* Age- 35 and above
* Gender-F
* Income level-25k-30k

* Psycho graphically
* Life Style Product, Value, Benefit.

* Behavioural
* Price -800/- 10g
* Brand- AntiAgent
* Benefit-Softer Skin.
* Target
* Working Professionals
* Oral health Issues

* Positioning
* Younger looking
* Natural
* Less Intensity

2-Listerine-Mouth Wash
* Segmentation.
* Rinse and oral care product.
* Antiseptic Mouth wash

* Geographically
* High Population and Growth with Oral health Problems

* Demographically
* Age- Above 15 years
* Gender-M&F
* Working Class with Dental Issues
* Income level-15k-20k

* Psycho graphically
* Life Style Product, Value

* Behavioural
* Price -162 /- 500 ml
* Brand-LISTERINE
* Benefit-Healthier Mouth.

* Target
* Working Professionals
* Oral health Issues

* Positioning
* Long Lasting
* Cleans 100%
* Less Intensity
* Contains no Alcohol.

3-Amul – PRO
* Segmentation.
* Malt based food
* Health Drink

* Geographically
* High Population like India where people give more importants for health drinks

* Demographically
* Age- 5-25
* Gender-M&F
* Income level-15k-20k
* Children and Women

* Psycho graphically
* Life Style Product, Value. Benefit.

* Behavioural
* Price -150 /- 500g jar
* Brand-AMUL
* Benefit-Healthier bones and growth

* Target
* Children, women to gain weight
* Liquid food consumers

* Positioning
* Contains Malt
* Contains DHA-(Development of Brain.)

4-GoodKnight Naturals (Mosquito Repellent)

* Segmentation.
* Skin Care
* Mosquito repellent cream
* Moisturiser

* Geographically
* A Product which is a must for a country like India.

* Demographically
* Age- 3 & above
* Gender-M&F
* Income level-15k-20k
* Children and Women. Men

* Psycho graphically
* Life Style Product, Benefit.

* Behavioural
* Price -36 /- 50g
* Brand- Godreg (Good knight Naturals)
* Benefit-Safe for Kids, Repellent, Milk Proteins.

* Target
* Children, Women.
* Travellers

* Positioning
* Contains Natural Active and exotic ingredients
* With milk Protein Pearls
* Travel Pack @ 10 /-
* Multi purpose

5-Paragon Office Chappal
* Target
* Age- 20-60
* Working Class with Avg income level of 10 k per month

* Positioning
* Relatively Cheaper and long lasting.
* Best alternative for formal shoes

* Channel - Sun News
* Program-Morning News
* Time- 8.40am
* Advertisement link http://www.youtube.com/watch?v=4dAYOToFs14&noredirect=1

6-Ervamatin

* Target
* Age- 30 - 50
* Specifically for hair loss..

* Positioning
* Ingredients from Amazon rain Forest
* Contains CTFA
* Capillary Lotion

* Channel – Vijay TV
* Program-TV Commercials
* Time- 4.15pm
* Advertisement link
http://www.youtube.com/watch?v=8kA0oGMxhr8
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