Markettin Segmentation

Marketing Management
By
Rishath.R

1-Anti Wrinkle * Segmentation. * Cosmetics and Skin Care * Anti Ageing Cream

* Geographically * People with Wrinkles * Travellers.

* Demographically * Age- 35 and above * Gender-F * Income level-25k-30k

* Psycho graphically * Life Style Product, Value, Benefit.

* Behavioural * Price -800/- 10g * Brand- AntiAgent * Benefit-Softer Skin. * Target * Working Professionals * Oral health Issues

* Positioning * Younger looking * Natural * Less Intensity

2-Listerine-Mouth Wash * Segmentation. * Rinse and oral care product. * Antiseptic Mouth wash

* Geographically * High Population and Growth with Oral health Problems

* Demographically * Age- Above 15 years * Gender-M&F * Working Class with Dental Issues * Income level-15k-20k

* Psycho graphically * Life Style Product, Value

* Behavioural * Price -162 /- 500 ml * Brand-LISTERINE * Benefit-Healthier Mouth.

* Target * Working Professionals * Oral health Issues

* Positioning * Long Lasting * Cleans 100% * Less Intensity * Contains no Alcohol.

3-Amul – PRO * Segmentation. * Malt based food * Health Drink

* Geographically * High Population like India where people give more importants for health drinks

* Demographically * Age- 5-25 * Gender-M&F * Income level-15k-20k * Children and Women

* Psycho graphically * Life Style Product, Value. Benefit.

* Behavioural * Price -150 /- 500g jar * Brand-AMUL * Benefit-Healthier bones and growth

* Target * Children, women to gain weight * Liquid food consumers

* Positioning * Contains Malt * Contains DHA-(Development of Brain.) 4-GoodKnight Naturals (Mosquito Repellent)