Marketplace: Handwork of India
MarketPlace: Handwork of India
Strategic Plan
1. Introduction 2
2 History and Accomplishments 2
3 Leadership in Design 3
4 Recent Developments 4
5 Purpose 4
6 Strategic Objectives 5
7 Strategic Plan 6
I Positioning 6
II Product 8
III Direct Marketing 10
IV Indirect Marketing 12
V Operations 12
VI Strategic Capital Campaign 13
VII Budget 15
8 Management Team Biographies 16
9 Board of Directors Biographies 17
10 Statement of Operations 18
I. Introduction
MarketPlace: Handwork of India is an innovative and unique not-for-profit organization that uses its proceeds exclusively to increase economic opportunities for low-income women in India and to further empower these women to bring about changes in their lives, their families and their communities. MarketPlace produces high-quality women’s apparel through 14 co-operatives in India and markets these products in North America. MarketPlace is the fifth largest Fair Trade Organization in the United States and the only one that sells apparel.
II. History and Accomplishments
The story of MarketPlace begins with SHARE (Support the Handicapped’s Rehabilitation Effort), whose mission was the economic empowerment of disadvantaged women. In 1980, SHARE began working with three women in the slum of Golibar, Mumbai (Bombay). SHARE trained the women in hand patchwork and the production of quilts for Indian and export markets.
By 1982 there had been a strong response to home-based sales of these products in Chicago. The idea of MarketPlace – a U.S.-based organization that would lead the sales and marketing efforts related to products produced by the Indian co-operatives – was born. SHARE continued to service and grow the network of cooperatives in India.
During the mid-1980’s, demand for apparel, which was also distributed through successful home sales, brought in vital customer feedback and led to further
Strategic Plan
1. Introduction 2
2 History and Accomplishments 2
3 Leadership in Design 3
4 Recent Developments 4
5 Purpose 4
6 Strategic Objectives 5
7 Strategic Plan 6
I Positioning 6
II Product 8
III Direct Marketing 10
IV Indirect Marketing 12
V Operations 12
VI Strategic Capital Campaign 13
VII Budget 15
8 Management Team Biographies 16
9 Board of Directors Biographies 17
10 Statement of Operations 18
I. Introduction
MarketPlace: Handwork of India is an innovative and unique not-for-profit organization that uses its proceeds exclusively to increase economic opportunities for low-income women in India and to further empower these women to bring about changes in their lives, their families and their communities. MarketPlace produces high-quality women’s apparel through 14 co-operatives in India and markets these products in North America. MarketPlace is the fifth largest Fair Trade Organization in the United States and the only one that sells apparel.
II. History and Accomplishments
The story of MarketPlace begins with SHARE (Support the Handicapped’s Rehabilitation Effort), whose mission was the economic empowerment of disadvantaged women. In 1980, SHARE began working with three women in the slum of Golibar, Mumbai (Bombay). SHARE trained the women in hand patchwork and the production of quilts for Indian and export markets.
By 1982 there had been a strong response to home-based sales of these products in Chicago. The idea of MarketPlace – a U.S.-based organization that would lead the sales and marketing efforts related to products produced by the Indian co-operatives – was born. SHARE continued to service and grow the network of cooperatives in India.
During the mid-1980’s, demand for apparel, which was also distributed through successful home sales, brought in vital customer feedback and led to further