Marketing Warfare by Al Ries and Jack Trout has done a superb job in reaching out to all future marketing generals and soon to be marketing personnel. Held in high praises, Al Ries and Jack Trout were able to bring across an in-depth and vivid analysis of marketing, relation to military war, the various aspects of the marketing and military worlds as well as the relationships and similarities between them.
The simple style of writing surfaced a greater urge to read and understand. What needs to be praised and awarded is the apparent and continuous use of real world examples throughout the book. As one can see, in my critics I have commended their illustrations and examples numerous times. Apart from the examples used, Al Ries and Jack Trout were also successful by breaking the marketing and military relations into knowledgeable intervals to create a sense of reading and understanding. They have not only brought a theoretical approach to the table but also bring real life scenarios to emphasize and stress its approach.
Throughout the book repetition can be cited but who is to say that repetition is a consequence to the readers mind. Although I consider myself to be a good reader, there lies a lack of concentration capacity, Al Ries and Jack Trout through one of their strategic principles was able to find a weakness in my strength. They were able through repetition to continuously refresh my memory and adhere to my lack in concentration. It shows that marketing goes not in the physical sense but in the mind. Congrats.
A marketing book alone would be monotonous and dragging but Al Ries and jack Trout introduced the realm of military warfare and with such, was able to link both and show the relevance of each as well as show the distinct relationship. Many may have not even recognized the relations both may have but it would be a guarantee that after reading this book it not only leaves a lasting impression portrayed by a smile but also a...
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