Marketing Tools

MARKETING TOOL & TECHNIQUES

INTRODUCTION
What is Customer Loyalty?
Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how you build customer loyalty.
You build loyalty by…
  * keeping touch with customers using email marketing, thank you cards and more.
  * treating your team well so they treat your customers well.
  * showing that you care and remembering what they like and don’t like.
  * You build it by rewarding them for choosing you over your competitors.
  * You build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful.
In short, you build customer loyalty by treating people how they want to be treated. Does your marketing plan include strategies and tactics for customer loyalty & customer retention?

Loyalty programs are everywhere in business. Customers interact with them multiple times almost every day—whether shopping at a grocery store, buying a cup of coffee, flying on an airline, staying at a hotel, or paying a cell phone bill. In other words, companies have become convinced that it is possible to buy customers’ loyalty. Do loyalty programs really work, or are these companies just wasting their money? And what specialized services are being provided to sustain or retain loyal customer?
This report attempts to answer these questions and takes a detailed look at the current environment for loyalty programs and the strategies businesses are using in implementing these programs.
The term customer loyalty is used to describe the behaviour of repeat customers, as well as those that offer good ratings, reviews, or testimonials. Some customers do a particular company a great service by offering favorable word of mouth publicity regarding a product, telling friends and family, thus adding them to the number of loyal customers. However,... [continues]

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