You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.…
Research Questions: Do we continue to include reader service cards in the magazines as a value-enhancing service to the readers as well as the advertisers? What alternative methods using information technology…
There were a few problems on the way because not everyone needs to buy my articles and I ran out of money at one point. I wanted more buys and sells but that didn’t happen. The magazine was harder than I thought because of all my problems.…
The Canadian government’s main interest and decisions to tax imported magazines is mostly based on funding; making sure imports are taxed properly. “Money begets power, which begets more money, and more power. Taxes provide a counterbalance, by softening extreme disparities in wealth, power and benefits.” (10 Big Reasons to Feel Good About Taxes, 2017) If the Canadian can produce quality products, in this case engaging writing, interesting topics and appealing visual aids. They could compete with any imported magazines.…
Given that Canadian magazines constitute only 11 percent magazine sales in Canada, how important is this matter to Canadian culture?…
The following report is focused towards the analysis of the Sarbec Cosmetics Case Study including Market dynamics and the situation faced by the company. A SWOT analysis of the company has been done to recognize and spot the areas which are influencing the company’s business. Based on the proposed strategies by the company for next year, an Ansoff’s Matrix strategy analysis has been done to ascertain and check the feasibility of future market growth.…
Companies spend considerable amounts of time and money on advertising their products; much of this time is dedicated to understanding their target audience and what will convince them to buy. Advertisements are thus geared toward specific concerns or fears of the readership. Advertisers can most efficiently do this when the advertisement is published in literature that attracts people similar in gender, age, education, and socioeconomic status. World War II, the magazine, circulates an array of articles focusing on battles and important events that lead up to and took place during World War II. The magazine is clearly geared toward a more educated and mature audience, having a mean readership age of fifty-five years old (Russel Johns Associates…
Al-Olayan, Fahad S. & Karande, Kiran (2000). A content analysis of magazine advertisements from the United States…
In the UK, there are totally 1350 kinds of newspaper and 7000 kinds of magazines and weeklies. In addition, the per capita sales of newspapers in the UK are more than any other developed countries (ABC net sales 2000-2009). However, according to a report from the Organization for Economic Co-operation and Development (OECD), the UK’s…
Problem Definition: Perception of children of higher age group towards the magazine “Titli” as a magazine for younger children. Situational Analysis: “Titli”, a children’s fortnightly vernacular magazine published by National Publishing Company is market leader in the children’s periodicals segments. Despite an active advertisement campaign, promotional schemes and withdrawal of another leading children’s fortnightly named “Children’s delight” is showing a downward trend in its circulation. The circulation of children magazine has climbed a peak in 1986 then there was a gradual decline in the circulation in this segment. Mr. R. Saxena, Marketing manager of the company had commissioned a study by a professional market research agency for gaining deeper understanding of the situation and to obtain inputs which would assist him in decision making. He is in deep pressure to revert back the declining sales and market share of the Titli magazine. Strategy: National Publishing Company should come up with a new magazine called as“Titli plus” which will be targeting the age group ranging 12-14 years (i.e. VIII- Xclass). Supportive arguments: Based on study, it is evident that with increase in age group the readership is increasing till the age of 11 years and after that it is decreasing sharply. This could be attributed to the changing preference of the children in this age group. Lapsed readership rate (which is near about 57 %) also shows that children of age group 12-14 years are more discontinuing Titli as compared to younger age group. Study also revealed that buyers discontinued buying Titli as they have actually given up buying all children magazines. Major portion of leisure time by this age group is spent on reading books and magazines apart from watching TV. Course of action:…
Consumers seeks that the broadsheet they avail has complete, latest and accurate information gathered which will decide going to the nearest broadsheet retailer and avail the product where in the consumer may thinks that Philippine Daily Inquirer is just the right broadsheet that satisfies his needs, at the same time the consumer may recommend it to their peer or co-workers. Socio economic class ABC as the major consumers on Philippine Daily Inquirer, which are engaging in the environment of business is a must to be updated in the fast moving Business environment. As a wide information distributor print media in the Philippines Philippine Daily Inquirer do not need too much advertising strategies word of mouth and some recognitions will be effective in influencing the buying behavior of consumers.…
An estimated sum of Rupees (Rs.) 26,768 crores are extracted from citizens who interact with these ten sectors.…
Given that Canadian magazines constitute only 11 percent magazine sales in Canada, how important is this matter to Canadian culture?…
The two months of summer internship at Outlook India Pvt. Ltd. has been a truly remarkable experience. I got to know about the various nuances which are important not only to work in a magazine industry but also are necessary while working for other consumer goods industry. The intensive exposure to marketing environment has enriched me enough, not only to survive in this competitive environment but to excel and to open my own business in the long run.…
Times of India,the largest selling English newspaper in India,launched its Coimbatore edition on february 14th 2011. Though the initial launch was planned on 2010 , the launch was delayed for some reasons. The delay has led the people to expect more from the paper. This survey was done to find out whether the Product has made its expectations post purchase.…