Marketing: Super Bowl Ads

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Jason Yarranton
MKT 291
Baker College
PP# 4

The Super Bowl is the championship game of the National Football League “NFL” in the United States, is known for the high-profile advertisements that air during its television broadcast. The broadcast typically ranks very highly in the Nielsen ratings, reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars; 30 seconds of advertising time during the 2010 telecast is expected to cost $2.6 Million dollars. The high price tag of the commercials all but promises that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played usually because of their innovation or sense of humor.These high-profile ads are usually only broadcast on the originating American television network. This is because the cost of buying commercial time on the American network does not include ad time on foreign broadcasters, which sell their own advertising. Also since there is lower interest in American football outside the U.S., and some of the companies which advertise don't exist in other countries other carriers have smaller audiences for the game, meaning that the ads seen locally may not share the high reputation of the domestic commercials.The commercials are usually some of the best commercials produced through out the year and many people including my self cant wait until Super Bowl time not only for the biggest television event of the year but to bare witness to what usually are the best commercials and advertisements of the year. Some of the most prominent companies in the US take advantage of the SUPER day of advertising solely because of the sheer number of viewers they are almost guaranteed to reach with their advertisements. Some of the these companies are Coca Cola, Pepsi, Coors Light beer, Budweiser, Bud Light, and FORD just to name a...
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