Marketing Strategy on India Bulls

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ACKNOWLEDGMENT

“ The satisfaction Euphoria that accompany the successful completion of any work would be incomplete unless we mention the name of the person, who made it possible, who constant guidance and encouragement served as a beckon of light and crowned our efforts with success.” I consider it a privilege to express through the pages of this report, a few words of gratitude and respect to those who guided and inspired in the completion of this project.” I am deeply indebted to Mr. Vineet Bhandawat (Branch Manager) for giving me the opportunity to undergo my project in their esteemed organization and the their timely suggestions & Valuable guidance. I also want togive thanks to Mr. Hemant Arora (Sr. Sales Manager) Mr.Manish Gandhi (Sr. Relationship Manager) and Mr. Sanjay Panwar (Business Development Manager). They constantly encouraged me and showed the right path from day first till the completion of my project. I had visited almost all markets of Jodhpur and collected information of the project. I have also done promotional activities under the constant guidance of my project guide. In the last but not the least, my grateful appreciation is also extended to Mr. Mukesh Mandan (Administrative Head), Mr. Vishal M. Thomas (Placement Officer) and Mr. Sidharth Jain (Faculty-Financial Management) my thanks to all my faculties members, Parents and friends. However, I accept the sole responsibility for any possible errors of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.

TARUN KULSHRESTHA

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FMS-IRM

PREFACE

The PGDBM curriculum is so designed that student get enough practical knowledge of business world which helps them to explore their skills in the corporate world in future. The PGDBM training helps the students to understand and gain knowledge about the industry and market environment. It develops skills of analyzing and interpreting problems through application of concepts and techniques of management. Trainee did a project for Indiabulls in Jodhpur City. The study consists of the following chapters. • • • • Introduction of Indiabulls Study of products of Indiabulls Analysis of client Satisfaction Conclusion

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DECLARATION

I, Mr. CHANDER PRKASH , a student of FMS- Institute of Rural Management, Jodhpur, here by declare that this project is the record of authentic work carried out by me during the academic year 2005-2007 and has not been submitted to any other university or Institute towards the award of any degree. An attempt has been made by me to provide all relevant and important details regarding the topic to support the theoretical edifice with concrete research evidence. This will be helpful to clean the fog surrounding the various aspect of the topic. I hope that this project will be beneficial for the Organization.

Place: Jodhpur Date: June

(TARUN KULSHRESTHA) FMS- IRM, Jodhpur

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PROJECT PROFILE

Project Profile: “ Marketing Strategies Of Indiabulls”

Objectives Of study:  To Understand and analyse the marketing strategies of indiabulls.  To understand and analyse online trading at indiabulls.  To improv the format of DSR (Daily Sales Report)

Methodology Adopted: The methodology adopted for the present study was focus discussion, interview and close observation through in-house study. Since the project is based on action research it was necessary to build rapport to collect maximum information from the Client. Hence the research spent considerable time with the people who reside in nearby encompassing city. The main focus was to do with the assessing the satisfaction level of investors and explore the possibility of more sound arrangement of disseminating outlook information system.

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Marketing...
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